Creating Professional Podcast Experiences

Dustin Howes 0:46

Hey folks , welcome to Affiliate Nerd Out . I am your narrator , dustin Howes . Spread that good word about affiliate marketing . You're gonna find me here every Tuesday and Thursday at 12 , 15 Pacific time , so put it on the calendar and join me . And my special guest of the day is Jonathan Green . He is the host of Artificial Intelligence Podcast . Welcome to the Nerditorium , jonathan .

Jonathan Green 1:12

Thank you for having me . It's one of my favorite places to hang out , just getting real deep in that nerdiness . I'm excited to be here .

Dustin Howes 1:18

I am excited to have you . We met a couple of months back at a mixer with Igor and I instantly fell in love with your background . Just love what you've got going on here . It looks like you're doing a lot of music , a lot of taking photos , and it's just such an exciting background . How'd you come across that ?

Jonathan Green 1:41

You know , just a hobby . So when you're a dad , I've got four kids and you just pick and choose a hobby . So I mostly just gotten into every type of thing you could do with lights at home , like programming yourself , programming a computer chip yourself , all of that little stuff , mounting it , kind of putting the other parts . So just doing all that stuff has kind of become my hobby . So for every light you see , there's like five that I have put away that I'm not using today . I change , I move things around , I change the colors all the time . I'm constantly doing it and it's just like it's a good hobby because it's not super expensive and it's a little bit crafty and it's like fun and things look cool afterwards . So I'm always playing around .

Jonathan Green 2:21

Some of my friends yesterday were like wow , you look like a Twitch streamer now and I was like mission accomplished , just like that's what I'm like before . So yeah , and a thing is like I think it's important to like create a presentation . Like sometimes I'm watching the news and they're talking to someone who's like that a huge owns a huge company and they're calling in from like the worst laptop and they have like the worst webcam and they haven't done any lighting and I'm like it kind of shows like a lack of respect for the audience to me , like to me as the customer . I'm like I'm watching this show . You're rich , right , you can afford a webcam , like it's one thing . That was like a homeless person , but they tend to have better audio than people than , like really rich they go .

Jonathan Green 2:58

Oh , I didn't think of doing an external microphone . I've never heard of headphones . Here's this echo , right . All of this stuff that , like I kind of think is really silly . So my job , especially if you're here , I'm on your show is to create a good experience . I don't wear polo shirts all the time .

Jonathan Green 3:13

I put this on , I dress up when I'm on a show , because I want to show like a demonstration , like hey , I care , because when I'm watching someone else , I want them to care about my experience .

Dustin Howes 3:25

That's such a good point and we're not even into the like topic of what we're talking about today . But I just love the concept of I've had a hundred of these conversations where I'm interviewing people and trying to pick their brain on their knowledge . And it really shows when you don't show up with like something that's ready for the game time , like don't accept these kinds of interviews If you don't have that microphone ready . I want to hear that knowledge but , like you said , like a little bit of a respect thing sometimes .

Jonathan Green 4:01

But yeah , I mean I'm at work right now and that's what's really important to me . Like same thing when people on my show and they call in from like their phone and they go , hey , is this a video podcast ?

Jonathan Green 4:11

Like , every podcast is a video podcast , so it's like so I definitely think that , like you want to put your best foot forward , you want to create a good impression and you want to create an asset you can use literally what if you ask me a question and I give like a super good answer , and I want to reuse that video clip . Last thing I want is for it to be like echo . We sound like I'm on a submarine in the 50s , so it's also just valued to me . So it's all kind of connected . But yeah , it's just part of my thing and it's like when you get dressed up for work , you know like puts you in that mode , like when you think , okay , I'm on stage now I put on the polo shirt , it helps me to be like a little more energetic and just like all about it . You know what I mean . Like I want to be excited to be here .

Dustin Howes 4:55

Yeah , and we were talking earlier in the episode , like you're talking about somebody not liking the art of your thumbnail for like videos . Is it going to get to a point where you're just it's going to be a cartoon for the whole episode for some of your guests , like at some point ?

Jonathan Green 5:17

I don't know that I'll animate the entire video , the whole video , like that would be cool to do , but AI can't do that yet , or you can't , but very expensive , because you have to pay per second of a video and so a 30 minute thing is a lot of seconds . But I just like to make a thumbnail that doesn't look the same . A lot of people , when they do podcasts , they do a bunch in a row and they give every single show the same thumbnail themselves . I was like oh great , you want me to use the exact same picture everyone else uses to ensure that no one thinks our episode is special , like whether I'm a guest or the host . I want to create an episode that's unique , that's different . So if someone sees me on 10 different podcasts , I want them to see 10 completely different things , and a lot of people don't think that way . They give the same answers , they send you the questions they want you to ask and they're always so boring and that's not my philosophy . So for me it's not about me , right ? It's about whoever's watching the show , whether one person's watching or 10,000's watching is like you want to give them a really great experience , a professional experience , and that's what I care about , but people always get caught up in the wrong thing , like , oh , I really care about the picture in the thumbnail . Like , really , do you check that with every podcast or I'm just the only one that sent you a link to it and you looked right , because I know my favorite is when everyone's like , oh , I'm going to share all the social clips .

Jonathan Green 6:35

I'm like , don't tell me that because you're not . I know you're not because I looked at your Instagram and you've never shared a clip from you on someone else's podcast . That's okay , because nobody does it . I don't know why we all have to tell this lie to each other , because it would be really weird if someone's feed was just picture . Every picture on my Instagram was just me in a different color , polo , next to this microphone doing the same thing . It's just I'm on a different show . That wouldn't be interesting , so it would kill your social feed . I get that . So let's just be honest with each other and be like I'm not going to share this too much . I already post a clip and things like that , but I'm not going to make my Instagram every podcast I've ever been on . No one's going to do that .

Dustin Howes 7:10

Yeah , if I ever make your podcast and I just can't wait until I get reimagined , imagined with a different kind of photo I would love that . But speaking of off topic , like , we've just spent the first six minutes of our podcast not talking about AI and talking about background , so let's jump into it . We've got live Q&A going on as usual . If you have any AI questions that you want to ask , drop them in here and Jonathan's going to give you his best shot at it . So if you'd like to be in Jonathan's seat , come to dustinhousecom slash nerd . And if you'd like to subscribe to my YouTube channel , I've got a new QR code up here and make it easy the question of the day for my audience here what AI tools are you using for your work day ? I'm going to drop that in the chat while Jonathan you explain who are you .

Jonathan Green 8:09

Sure , I'm just a guy who's passionate about AI . I have found that it's very natural for me , so I have this natural advantage that chatGbD thinks the way I think , it answers the questions the way I expect it to , which means that I'm very good at training and kind of getting a result I want , whereas for some people it's a little bit unnatural and so you have to feel like you're swimming up water . So my job is to really and my passion is to take my experience and say , hey , here's a shortcut , here's an easier way to do that , especially like . I know we're friends on LinkedIn , so you probably see the same stuff I do where people post these prompting guides that look like hieroglyphics . So like , hey , listen , here's my seven part prompting guide and it's the most complicated diagram sentence . Like might as well put it in Latin .

Jonathan Green 8:50

You want to make it seem like a religion and make it seem super hard , and that's not my philosophy . My philosophy is it can be easy , because that's the promise of AI . The promise of AI is that it's going to make your life easier , not , oh , as soon as you learn Latin , it's easy , like . That's not the promise . So a lot of people teaching AI going in an opposite of direction of me . Trying to make it super complicated , I get it . It makes it seem like their knowledge is more valuable . It's like , oh , if this person's mastered this super complicated prompt , I can't wait for the nine part prompt formula I can pay for . It's just not my school of thought , just not the way I like to approach things , and I want this to be a tool and these to be a set of tools that make people's lives easier and kind of give us all more freedom , more time to spend with our families .

Dustin Howes 10:31

Awesome and I think that's one of the reasons you know I was attracted to you as like having you on the podcast is when we met at Igor's mixer . Like you have that capability of simplifying things but not making me feel stupid about it , which I really love because you're so much next level on the AI than I am . But I've had one of my favorite compliments I think I've ever been given is that I can simplify really complicated things about affiliate marketing so that the layman's can understand , and I feel like you have that same kind of power in the AI sense .

Jonathan Green 11:12

That's really the most important thing . A lot of people think , oh , you have to be an absolute expert and teach to the front of the room . I teach the smartest , the smartest . But if you ever look at any video on YouTube , that's like intro to Photoshop 10 million views . Advanced Photoshop video 14 views . Very few people are looking for the advanced content . Most people are beginners . And that's really the best place to be because you can have like the biggest impact kind of help , the most people , the widest reach . That's really what I love to do . I want to have that wider each awesome .

Dustin Howes 11:42

So your , your podcast is is Artificial intelligence podcast . That's simple enough . But your company in itself is called servo master . What ? What's

Building an AI-Centric Online Business

Dustin Howes 11:51

the name origin story here ?

Jonathan Green 11:54

Yeah , I was looking for a new brand name . That wasn't my name . So for a long time I was like , oh well , what if I want to exit ? So this is a second kind of online business I built and I was like I don't want . The first version was just called Jonathan Green and it was Jonathan Green dot me and I was like this is Stuck to me , so if I ever want to exit or if I ever need to exit the business , I can't because it's just my name . I don't want to resell my name like oh , that's the fifth dread pirate , robert , so that's the fifth Jonathan Green . I don't want to be like a James Bond , right , like a name . That's not a name .

Jonathan Green 12:23

So I was trying a lot of different names and I was just sitting there Trying to buy a domain and go through every idea I had and they were just take and take and take it . And then I remembered there's this jet lean movie that no one's seen , called Unleashed , and it's the one where he's a dog and then keep him in a dog cage and when they wanted to fight someone , the owner Unbelievable . I know , this is absolutely real . There's a lot of stars in the movie . It's a crazy movie and they'll unsnap his collar and when the collar is off he fights everyone . So if I want him , my dog , to attack you , I take off the collar and he fights all the bad guys in the room and then the bad , the owner , puts the collar back on him and he stops fighting his docile .

Jonathan Green 13:04

And the tagline for that movie is it's called Unleashed Serve no Master . Okay , so I thought there's no way a three words gonna be available , right , and I was like there's no way this is available . But it's a cool movie . I like Jet Lee , I love all of his movies . He's a blast . And Over time , the search results of stopping for that movie because it used to be me and jet Lee , we me and the two box covers .

Jonathan Green 13:28

But that's where the idea came from and of course , I really went along with it and also comes from there's this old saying from the Bible , which is you can't serve two masters . And a lot of people I'm really trying to help our so busy serving their career because they think that there's a loyalty from your company . A lot of People found over the last couple of years oh , if it's you or the company , the company is not gonna watch out for you . It's not . Loyalty is not a two-way street at companies , it's in one , it flows in one direction . So you can't Watch out for yourself and watch out for your business , so you need to start watching out for yourself .

Dustin Howes 14:00

So that's the two philosophies beautiful , love the background on it and it's purposeful , and I can't believe you got that URL as well . That's pretty nice , okay , so what do you do and who you're serving out there ?

Jonathan Green 14:16

Sure , the main people I help are small business owners , solopreneurs and people that are trying to Transition out of their career . Most of my audience is their 45 or 65 . They've done 20 years in one career or they've done 2020 and they go , and I don't want to do a third one . I don't want to do another job . 65 to 85 . How can I take my knowledge and Build a business that has passive revenue , that makes money ? That kind of is an asset . So I'm not training time for money or labor for money . I've worked with some people who have had amazing careers but they're still doing physical , hard physical work in their 70s , their 80s and you just your body can't do that forever . You know you can't drive trucks forever or be a farmer forever . Your body just can't do it . So that's a lot of what I work with and it's really Especially in the past year helping people to see that the barrier to entry to online business has now really gone down , because when I started out , the things that took like a day now take a couple of minutes .

Jonathan Green 15:11

So the amount of time , the technical knowledge you need , is dropped through the floor because now you can build a website or a landing page in minutes . Right , you can set up an automated webinar , which is a very complicated thing with timers and emails and all sorts of triggers in like one or two hours . There's no technical knowledge . When I started out , you had to start programming at C++ and then HTML and then learn a new programming language and connected all together and was really a nightmare . So Things have gotten a lot easier . So there's a lot more opportunity for people to get out there , find their audience and build a business , and I love that because a lot of people that were held back by the technical barrier I'm not very technical now . You don't need to be an AI , just makes everything easier when you understand how it can be an amazing helper . So all those barriers that were there , they're now gone and that's very exciting for me Awesome , awesome .

Dustin Howes 15:55

And how did you get started in the AI space ? To this come to you . Do you have a background in something else ?

Jonathan Green 16:02

So I just been an online entrepreneur for 10 years . My background is in applied linguistics . I was a linguistics teacher for 10 years around the world and I look at processes and how things kind of go together and I watched a lot of videos when chat we got really hot . I've been using a writing tools like a lot of people in our industry for a couple of years . That were all okay .

Jonathan Green 16:23

They were never good enough for prime time , but they were good for , like , creating a rough draft or creating outline of a blog post , but never something you would publish . It was never good enough to put your name on . And then when chat GPT 3.5 came out , you started to see oh , some of this is good enough that you can really use it . It's very interesting , it's very dynamic . It's a whole

Maximizing Efficiency Through Chat GPT

Jonathan Green 16:40

jump right , a huge generational leap in technology . And I watched all these people that are in my social circle and our friends , people we have in common who are teaching lessons . They go chat you can do a , but it can't do B and I sat there going no .

Dustin Howes 16:53

I bet it can .

Jonathan Green 16:53

I bet I can do that and I would try it and I would go oh , they're wrong , they think it has a limitation , but there's a way around it , there's a way to navigate this river . They're asking the wrong question . And the second thing is they would go oh , this takes 14 steps and I go , I bet I can do it in two . I'm always trying to create a process that does the entire task in one prompt , like I want to ask one question , not 15 , to get to the goal . So those two mindsets are really what drove me , and after a while I started to realize that I'm way better than everyone else and I said I don't want to keep that to myself because originally I was just using it for myself and I wasn't putting out a lot of content about AI . I was just working on myself . And then I realized that there , most people in AI are either super hyping . They're like hey , here's the coolest tool , this is exciting , this is going to rock your world , this video is going to be amazing and it's like that direction , but it's exciting but not useful . And the other direction is people that are super technical and that every video starts with all right , fire up GitHub and whenever I hear that I get nervous , right , like okay , we're going to take off all the security features on your computer because we have to go into the terminal and that's really useful but not exciting . And the problem with that is that most people will never do it right . 99% of people , as soon as you say GitHub , they check out . They're like no way , I don't want to do coding , I don't want to learn that . It's scary , that's not the direction I want to go , and same thing . So I said there's a space for me in the middle where I'll just teach what's useful . In fact , when I put on my AI news of the week every week I say AI news the week in 20 minutes or less . I reject one to 200 AI related stories because they're not useful .

Jonathan Green 18:30

I never cover AI video because AI video you can't use it in your business . You could show me a three second clip . That's cool . I've never seen a three second commercial right . So I need to marry together 10 clips that are all shaky and kind of give me a headache . I can't do it . When it's ready for prime time , I'll cover it . So people know I'm a source of . If it's useful , I'll tell you about it If it's not useful . I won't tell you until it is . So , really , my job is more about what I don't say than what I do say . It's to keep out the stuff . Because there's so much news it's easy to get overwhelmed , so I really try and screen that out . So that's the niche I've carved out for myself All the AI that's useful and nothing else .

Dustin Howes 19:06

Awesome and the topic of the day is how to save an hour per day using AI . So , talking about you're going to companies that 45 to 65 genre of clientele and help and automate these processes . But there are a lot of business owners , affiliate managers in this , that watch this program , that are very interested in helping their day get better , and I thought a great start would be practical ways to utilize chat GPT that that you can explain for those folks out there .

Jonathan Green 19:42

Yeah . So you want to start with something that's going to move the needle for you . It's very tempting to go . I want to learn this really cool thing like how to make AI thumbnails how many thumbnails you make in a week One . Instead , you want to start with the boring . I buy a lot more toilet paper than I do radios .

Jonathan Green 19:58

So in the same way , we want to look at what do you do every week . That's at least one hour a day that takes 80% of your focus or less . The kind of tasks you could do while the television's on . So this might be responding to emails , especially for a large affiliate manager . It might just be database type stuff , or just organizing your day . Whatever that task is . That's what you want to replace with AI . First , because that means you're going to get those five hours back , and I say always say this instead of you giving me time , I'll give you the time first to then build your business and learn AI . So if you have an hour a day that's five hours a week you can really master any skill . That's a huge amount of time . So that's really what I start with . Once you figure out the task you want to replace , then it's about designing the process . So for everyone watching the video it's going to be a slightly different process . So that's why I start high level and then you just look at and you can ask chat to do it for you . I'm going to give you the master prompt . I call this the master prompt . It's the one prompt to rule them all .

Jonathan Green 20:50

It's very simple statement question , two sentences . You say this is the goal I want to accomplish . What information do you need from me ? This is the goal I want to accomplish . How can we do this together ? So something along those lines will always be slightly different . Very simple example is I'm trying to figure out who my customer avatar is . What information do you need from me ? And chat GPT will switch into interrogative mode . What happens is the way it's trained is that it never expects you to ask a second question , so it always has to answer the question in a single response . That's why , if you say something dumb , it will never tell you , because it doesn't have enough time . This is how people get caught . Was it lying to them ? Because it's not allowed to believe that way . Right , it's like oh , I only have one chance to answer you . I have to give you the best answer I can , even though you've asked me a really bad version of the question .

Jonathan Green 21:36

The second thing is that it's trained like a puppy dog to seek affirmation . Now this is called negative one . Positive one in programming , in the way it's programmed , basically at a full , positive one is where you go chat , gpt , I love you , you've changed my life , you're my best friend , and a negative one is I hate you , you're the worst liar , never want to work with you again . So it's programmed to always seek a positive affirmation , meaning you've done a good job , even though it doesn't have actual feelings . But that's the way it's programmed . To seek a positive affirmation , say okay , this is how we're training you so that when people say you've done a good job , you'll continue to do more of whatever that behavior is . So that means that it will never tell you that you're wrong or that your question was stupid or that you've given a bad information .

Jonathan Green 22:15

But when you switch and give it a question , you say listen , if you need , if you need to give me multiple questions or multiple prompts back and forth , we're going to do that . Now it's allowed to do that , and you also switched it into genius mode . Now it will be smart and you can be dumb , because normally you go after , right , the perfect prompt with seven layers , all the sentences . Now you don't have to , because it will just ask you . It will say , okay , what's the name of your product , who's your product for , how many customers do you have , what does it cost ? And it will just ask you all the questions one by one . Now you don't have to be smart and you don't have to remember , right , what are the seven different parts of a customer avatar . You don't have to remember any of that stuff because chat GBT never forgets the checklist and it will work for you .

Jonathan Green 22:57

Same thing when I'm trying to create a really complicated prompt , I go I want to create a prompt that does this . Okay , let's work through the process . So , my most advanced prompts that I sell for thousands of dollars , I designed them using the exact same starting question . This is my goal . Question and then a question mark question .

Dustin Howes 23:14

Awesome . So those are the . Those are the staples I've the . The moment that I learned that I wasn't asking the right questions and I wasn't prompting chat GBT in the right way was about a year ago and that was eyeopening to me . And through the time you've been developing these master prompts , what seems to be like . You mentioned that that you know the machine doesn't have feelings . When did you realize that maybe they do have feelings and like and and being nice to them is actually helpful ?

Jonathan Green 23:56

So I experiment with things a lot , so I try to see if I am nice . How does that differently ?

Jonathan Green 24:01

First , you're like well , just in case the thing's going to turn sentient , I want to be one of the ones . That was nice , right , like that's my first thought . And as I was playing around with it , I just started to notice that when you say something positive , it will say something positive back , and there have

Chatbot Behavior and Truth-Seeking Strategies

Jonathan Green 24:16

been a lot of studies now since I kind of noticed this . Like there was a study that shows if you say , oh , it's urgent , you'll get a better response than if you don't . So if you say I have a paper due today , it will give you a better response than if you don't say that . So there's a lot of things about it that are interesting and that's because the way we think like where the parents train the AI , so our behaviors leaked into it . So that's really , and I kind of thought what really happened for me was I was asking for a specific type of story Can't remember exactly what it was .

Jonathan Green 24:45

I was working on a project with a client who's a dating coach a lady dating coach , and it was . I was looking for a story like to back up a claim , and it was something about oh , you saw a red flag and a guy and ignored it , and then later on , the relationship got bad . So I asked chat GBT for news stories where that happened and it gave me all these news stories . I said , oh my gosh , this is a crazy . He told me this crazy story and I go oh my gosh , can you give me the links to the story where these happened ? And all of the links were 404s . And my first thought was , like whoa , someone spent a lot of money to get all these links deleted . First assumption was that someone had to scrub something from the internet . And then I noticed every single time I would do this Same thing would happen . It would always give me links that always let it 404 .

Jonathan Green 25:31

So there's this old saying from Reagan trust but verify right . Believe someone but also double check it . So I noticed I go oh , chat , he's lying to me . Why is it lying to me ? Oh my gosh , this is what my kids would do . So that's what I really noticed , that experience . And a few months later , of course , it started happening to other people . That's when a lawyer got in trouble because he said , oh , I need this .

Jonathan Green 25:51

So whenever you put your thumb on the scale when you're asking the question , if you say , chat , give me proof that this happened , that's when it will lie to you , because it wants it has to give you proof , because that's you've commanded it . The proof doesn't exist , what would happen ? It's the same thing that I say to my son like hey , where's your sister's doll ? He goes . I have no idea , but if I were a guessing man I would say it's under the nanny's bed in that other room that I'm not supposed to go into .

Jonathan Green 26:16

So you don't admit guilt . You never admit you're guilty , but you'll give the hint . And in the same way , that's the way it's designed . So it's not going to tell you , oh , those don't exist . It's not allowed to because it's always seeking affirmation and it only has allowed to give you one answer . So if it just says , oh , that doesn't exist , well now it's not satisfied you . And since it's only allowed to answer you once , that's why it will never do that . They've tried to train that out of it and maybe that will happen with the next iteration , but right now that's still in there .

Dustin Howes 26:44

Okay , good to go . That's very interesting . So verifying information is a big part of utilizing this product . So when you said ,

AI Automation in Affiliate Marketing

Dustin Howes 26:55

think of a instance where you can you spend some time but you only need like 80% of or 20% of your attention , whatever it may be , what are those tasks ? The first thing that comes to mind for affiliate managers in my head is applications . So what happens in affiliate programs is every day , as an affiliate manager , you come in and you check all these applications of people trying to get into your affiliate program . The bigger your program is , the more their applications are coming . And these affiliates out there are training AI to go , try to sign up for thousands of affiliate programs a day and just beating it up . So can we turn the tables ? Can an affiliate manager train GBT to go through these applications in the right format ?

Jonathan Green 27:45

Yeah , if the best thing you can do is set up a system toward the applications all get added to Google Sheet , so each line is the next application and chat GBT can directly hook into a Google Sheet and it will just go through and in seconds just go yes , no , yes , no , yes , no , yes , no for you , because you can then give it the criteria and you don't have to train it by programming . You can just say here's the last 100 applications and whether I said yes or no , okay , so it will look at that and parse the data and figure out what your criteria is and you say do you give each one a yes , no , and if you're not sure or if it's in the middle , just give it a maybe and I'll do those manually . If you do that process , it can scan like a thousand applications in 10 minutes , something like that .

Dustin Howes 28:31

Oh , we might be onto something . This is everybody . I asked this question to a hundred different affiliate managers of like , what's your biggest hurdle ? Throughout the day and they're like this application process is driving me insane . This is a very simple and quick answer to that that you guys can be going and trying out out there . So awesome . Thank you for that . So , for the clients that you're taking on , what is your process ? Somebody comes to you and says I want to automate this . What are your steps that you take with them ?

Jonathan Green 29:03

So the first thing I do is I ask a similar question . I say what's the thing that you do every week that's the most boring or takes up time ? The second thing I ask is when you're paying your employees , which is the one that annoys you the most when you have to pay them ? That's what we're going to work on first . We're going to work on that employee's tasks . We all have that . We all have our least , we all have a favorite employee and we all have a least favorite employee . It's funny . You don't want them to know that's them , but it is so . That's why I like to start with , because then it's a big win .

Jonathan Green 29:30

The other thing I look at is what's your tech stack ? What tools are you using ? When did you sign up for the tools ? What's your process ? And then I'll ask the question like okay , if we can , which of these areas of your business would make the biggest difference if we could make an improvement , marketing and I'll have it . Depending on the business questions , it'll be like marketing , traffic generation , sales , conversion , email , market , whatever it is right , social media , right . And then I'll ask that same question a couple of times to narrow it down and go okay , so your biggest issue is managing your Twitter . Let's work on that , and my job initially especially because charge a lot of money is to lower your overhead . That's why I like to start . So your , if your overhead has gone up over the past year , you have a major problem and you probably have someone you'd fire . If your AI costs are high , someone is up to . I'm just going to say , up to something . I don't want to go too far across the bound , but if you're overhead , my overhead in the past year has gone down 90% . So if you're experiencing anything other than that , you have a major problem .

Jonathan Green 30:28

So here's why Chat GPT entered the AI market . And what do they charge ? $20 a month . They don't have a second plan . They don't have a higher price plan . They don't charge anything up beyond that . Why is that ? There's a second market in the open source AI's .

Jonathan Green 30:44

Chat GPD 3.5 is not the best free AI . It's not even in the top 20 or 50 . It was like eight months ago . Since then , free , open source AI's developed by regular people have beaten it in every single category . Hmm , chat GPD four is better than the free versions , but what happens is there's a certain price at which you go . You know what the inconvenience of installing an open source AI is worth the saving . So if chat GPD raised their price and I don't know the number at $100 a month for sure , everyone would switch to the open source . Somewhere between 20 and 100 is a number where they would start to lose massive market share and it'll become open source to become the king .

Jonathan Green 31:24

Okay , so that means they have a downward pressure on them , the same downward pressure that chat GPs pricing is putting on everyone else . Cause what happened when perplex , you offered a pro plan $20 a month ? What happened when stable diffusion said hey , we're offering a pro tier $20 a month . We won't see any primary AI company with a plan above $20 a month because of this pressure from open AI and open AI is there because the open source market is putting it down to pressure on them .

Jonathan Green 31:50

If , like I had a Jasper account two years ago , it was like $150 a month , my stock photo site subscription is like $150 a month . Now I have unlimited image generation . I'm paying $12 a month . That's a 90% decrease and I can make my images look like me or anyone I want or anything that I want . I don't have to look for it , which takes time . So those are some small areas . Automation has had a massive leap . The ability to write your own software using AI has had a massive leap . So sometimes you can create a small tool that solves a problem that's unique to your business . So there's a lot of things that have happened . So that's where I started .

Jonathan Green 32:24

As a listen , I'm going to save you this much per month . I'm going to save you $5,000 a month . That's $60,000 over the next year . You just pay me 25% of that in a lump sum when I set everything up and you see that your overhead has gone down and who would say no to that ? You know it used to be with SEO and sales you usually go oh , you pay , I'm going to make you money in six months , but you pay me now off of hope . Instead , I can very easily say you know , you just pay me out of how much I'm going to save you , and that's an easy pitch . I don't have to do any fancy sales talk or overcome objections , because they listen . I'll save you money first and then you pay me . Fantastic .

Dustin Howes 32:58

I love the model and it's it's work . So there's no upfront fee to work with you . You're just working off a percentage of what you say . The company .

Jonathan Green 33:06

I'm going to save you that money in the first month , like I'm going to fix all of these problems in the first 30 days , and so that's when I go . Let me show you exactly what's going to happen . Here's what it's going to cost , here's the proof , and you're going to be experiencing that very quickly . So , yeah , that's how it starts .

Dustin Howes 33:19

Amazing , awesome , switching gears a little bit . There is a a confusion in the affiliate industry , like when AI came out in the last couple of years , people were using it to create content and a faster click than ever , and there is a Theory that that content doesn't belong to whoever wrote that chat should be t-script or Like created . That is that your Opinion . Like who owns this content ?

Jonathan Green 33:52

That's the opinion of the United States Supreme Court . So , okay , that tends to be when I look at legal stuff . That tends to be who I was opinion . I look at , and there's a law that says AI cannot own copyright . Okay , only humans can file patents and only humans can , or something .

Jonathan Green 34:08

This has happened in art more than written stuff , but they've already gone to the Supreme Court with someone saying an AI made this painting , and they go yeah , well , that means no one owns it , so you can't drive the AI . And then secondary you can only way you can own it is if the AI makes a picture and then you modify it , but then you only own the modifications . So that means you can go into , let's say , the mid-journey stream , where you can see every image anyone's generated and you can use any of them . That's why people pay extra for a private feed , because you don't own anything . Now there are some gray areas , like if you take an image from AI and then you use it as your logo , right , and then you register it , well , then that's a different thing , right , because you're not patenting it , you're registering it . That's the one area we can kind of grab ownership .

Jonathan Green 34:53

Other than that , though , yet anything written by AI you don't really own . So they haven't figured out for books yet . So I don't know , if I write a book with AI and it put on Amazon , you can't go and take that text and then upload it to , because Amazon doesn't want two copies of the same book on there . But I don't know what the future is gonna hold . That one's gonna go to court . There's a lot of people who are suing about book stuff right now and we're gonna see what the future holds . But yeah , if you have content written by AI , well , you don't own it for sure . You don't own it , like that's for sure .

Jonathan Green 35:27

Okay which is does anyone on it ? The second thing and this is very important is that it's not gonna last very long . A Couple of people I know they're teaching oh , you could put a bunch of AI Content and get traffic and Google won't notice . I promise you Google's AI detection budget is greater than your AI sneaky budget . I doubt you're spending a hundred billion dollars this year on AI trickiness . Here's what's happening . They wait and do an update every three months or six months , so they're waiting for everyone who follows you To get into the gray hat zones and they're gonna mark all of you . And then what happens ? They do an update , like member penguin or all the different names . Right , penguin comes out , banana comes out or whatever . What happens ?

Jonathan Green 36:08

A ton of people's websites get killed . What happened to easy in articles ? Then ? What happened to eHow ? So certain websites that are like just crushing it . One day their entire business is gone . When's the last time you saw a search result for easy in articles ? 12 years ago , it was most of search results , right . Same thing will eventually happen to Reddit and LinkedIn and all the different platforms . For a while , a lot of search results are you and then it disappears . So people are playing a little bit of a dangerous game . They're playing fast and loose . This is a misuse of AI . This is not what I teach . Ai is not meant to replace you . It's meant to push you into management . You should never publish something that you have not read . If you're put , if you have chat , you'd be right a blog post and you publish it without reading it , you're putting your business in danger . There's a very good chance that chat you could all write something that is offensive or naughty , because it happens whoo-hoo .

Jonathan Green 36:58

Nice how fast did people have ? People gotten ? Ai is to say things that are shockingly offensive or illegal . Right , you're in a dangerous place and you can't use the excuse of oh , chat GBT did it , but dog ate my homework . We've already found out , because people use that excuse and no one buys it . So you put out a tweet that people misinterpret , or that chat GBT writes something tone deaf that's on you . So you have to be careful .

Jonathan Green 37:22

This is what I tell people . If you have to maintain a level of ethics and you have to See it as a tool . It's like the Iron man suit , right , man plus the suit is where the power comes from . You don't want the suit to be autonomous . So people that are doing large volumes of content . It's a short-term play , and I've seen similar business models I've been in this business a long time where people were making with these massive Facebook pages and what happened ? Facebook did a purge . Same thing is going to happen with all of this AI generated content . Facebook is already about to drop the hammer . They're about to release an algorithm that every single post on Facebook , every image , will have a mark that says AI generated .

Jonathan Green 37:58

So all of that AI generated content . People are going to know and every single person who's following you and you've tricked . They're not going to go . Oh , wow , that's cool . They're going to go . I hate you . You tricked me . You're going to turn potential customers not into neutral the you're going to experience hate .

Jonathan Green 38:13

There's no lesser feeling , because the feeling people have for you when they think you tried to trick them or you did trick them for a little while , it's always hate , because that's Standard psychological ego protection thing . You don't want to admit you were tricked . Instead , you want to turn against the person who tried to trick you . So Very dangerous game to play . I don't recommend it . That's why I don't like those tools . They're like oh , this is a video and it will make every single person Thank you , recorded a custom video for them because it will insert their first name in the video .

Jonathan Green 38:40

Very bad tool to use . I don't recommend that because that's trying to trick someone into thinking you made them a custom video and it will Not work . Most people won't fall for it and the ones who do , when they realize it's not real , they're going to hate you so much Because those are the people that then go and leave a negative review on like 13 different websites , right , and then they create three different accounts and leave more negative reviews . You don't want to create that feeling in someone where they dedicate the rest of your their life to your destruction , and that's what's going to happen to some people who are playing this dangerous game .

Dustin Howes 39:11

Ah , the bots will turn against them as well . So Switching gears . Like you , you have a really great piece of free content to go . Download this chat cheapy tea profits go to server .

AI Image Editing and Business Tips

Dustin Howes 39:26

No master comm slash gift . I'll drop the Link in the chat , but tell us about what this download is .

Jonathan Green 39:34

Sure , this is my best seller , that you can buy it on Amazon . If you want to do that , pay me 25 bucks . Obviously I will love you for that . And it's the manual that I wish chat to be had when I started out . So I wanted to create a book that had only prompts I'd used in my business . It's only prompts that made me money . Every time I'm prompting it's in bold , and every time chat cheapy tea is talking , it's an italics . There's not a single sentence where you don't know if it's me talking to you , me talking to the AI or the AI talking to me . If you get the audiobook , same thing , it's three voices . I hired an amazing lady who has three different accents . You know what you're hearing . There's no confusion .

Jonathan Green 40:09

Because I saw all these other chat cheapy books I realized , oh , a lot of these books have sketchy prompts in them that don't really work . They were written by chat cheapy and you can't tell which sections are Human generated , ai generating . That's just not a cool way to do it , because then you can't learn . So I wanted to create something . That's the manual . You wish it had . You don't have to read it front to back . You can jump to the chapters . That are the skill you want to learn . It start there and kind of jump around , and that way you just get really quickly to a result . You don't have to spend hours . You can have a result in 15 or 20 minutes .

Dustin Howes 40:37

Fabulous . Sounds easy . Easy enough go to serve your master dot com slash gift for that . And now I want to turn our focus into something I found . Usually we have a segment here it's called defend your post right , and I go in and I check out your LinkedIn and I did not have to go far today to find out that you were messing around With AI as part of your day . You and you figured out how to not be ugly anymore . This is amazing . I wanna know more about this . Like what did you do here ?

Jonathan Green 41:17

Sure , there are a bunch of AI tools that are supposed to be image enhancers and every time I upload my picture to one , it makes me 65 , makes me look homeless , makes me look like I've been smoking for 40 years . They never even make me look my . I'm in my 40s . They never give me that . They always 60s , and it's like brutal , it's brutal . My kids walked in and saw me working with one of them and they just started laughing . So same thing .

Jonathan Green 41:40

I use mid-journey all the time and I can upload your image to mid-journey and create a really great cartoon that looks like you . When I upload a picture of me , it's not just bad , it's hurtful . Like it never . It just becomes out me . So I found this amazing tool called Artflow . It's at artflowai . You can I upload 20 pictures of myself to train it and now it creates a model . That's my name . Now , whenever I'm using it , I just say my name and then a prompt and it creates a version of me that's like a 10% better . So it's like 10% taller , 10% more muscular , 10% thinner . So it's enough that it's believable , right .

Jonathan Green 42:13

It doesn't mean Arnold , like go crazy , but I've been testing it for the past week and I use it for all my thumbnails . You just saw a picture from it . That's not actually me running away from exploding helicopter . What I was actually in a high-generated image .

Dustin Howes 42:25

I know it's unbelievable .

Jonathan Green 42:27

People thought I'd stage that I wish I had that kind of thumbnail budget where I'll crash a helicopter just for a thumbnail . That's an ability . I sent a picture of me free climbing a mountain to my friend a minute ago and she was like , "'whoa , when were you mountain climbing' . And I was like , oh my gosh , this is amazing because it just a generated image" . So , just testing that , obviously I told her right away I go no , that's AI generated . I wish that was me , but that's .

Jonathan Green 42:49

The test is that it looks cool enough that I can create really good things and it's replicable . It's got a really good consistency so I can create multiple images . So it doesn't have to be yourself . You can upload any images or create a character . So if you're doing a children's book or other things where you go , I need a consistent character . It does that and it's absolutely free . You get a hundred images a month and each image gives you four , so it's actually 400 images .

Jonathan Green 43:13

You're not gonna need that many pictures of yourself . Like , I love looking at pictures of myself too , but I have me run out and the credit . I was like , oh my gosh , I'm gonna run out of credits and he goes hey , you get a hundred more in a couple of weeks . I was like , oh my gosh , this is amazing tool . So huge fan of this tool . It really solved a problem for me , which was I can make an amazing AI art of everyone else that I can never do myself . Now I can finally create great images of myself . I love this tool . It's my favorite thing right now .

Dustin Howes 43:36

Fantastic . All right , I'm gonna leave a link to this post in the chat of this video so that others can see it as well , but I just wanted to share . Last month , when I tried to make this for myself , I failed miserable . My hand came out just not as I expected , and then , of course , it isn't loading . Now I'm slowing down . Am I slow here , jonathan ?

Jonathan Green 44:10

Yeah , it looks like your concept type of time loop or possibly your look at a low frome rate situation . I don't always know . I assume it's my internet . I never know for sure .

Dustin Howes 44:23

I don't know , I don't know . Today it is my internet . I've got a sort of death going on over here , so well , while I try to find that photo and I catch up . Why don't you tell people how to connect with you ?

Jonathan Green 44:38

The best place to connect with me . You could just Google . Serve no master . Every single search result for the first 10 pages is me . If you wanna connect with me , make sure to follow me on LinkedIn . That's where I post the most content , the most videos . That's where that post is from . I'm very responsive there . I get so many emails a day that I use like three AI filters and still it's hundreds of emails a day to filter through . But LinkedIn it's not so busy . That's where I'm most likely respond and you'll see a lot of content from me , and that's really what I'm focused on this year as a major part of my business . It's just a big opportunity . A lot of cool things are happening on LinkedIn and just like that's where we were chatting , right , you sent me a message . I responded within a minute , so that's the best place to chat with me .

Dustin Howes 45:18

Okay , linkedin's the way to the email is a little laggy when I shout on that . You this episode . You were instant with LinkedIn . Just love that about you . So before we go , I wanted to do my first attempt at AI of myself . This is what something put together

AI Selfie Experiment

Dustin Howes 45:44

Epic Failure . But eventually I got to this point and I love this photo . It makes no sense whatsoever but and it looks nothing like me , but I've got to go try out your method . That looked really cool , so appreciate you sharing that with the audience and all your knowledge drops today . Thanks so much for being here , man .

Jonathan Green 46:08

Thank you so much for having me man . I had a really good time .

Dustin Howes 46:11

Awesome , great to see . All right folks . We'll see you next Tuesday when we'll have a new guest on Till . Then keep on recruiting and we'll see you out there . Take care .