Affiliate Nerd Out
Affiliate Nerd Out
The AI Boom in Affiliate - Limitations and Opportunities with Anika Gupta
If you’re managing an affiliate or influencer program and spending hours looking for new creators, then Everpilot has a fix for you. It’s going to save you time by recommending tons of great influencers for you, getting you their contact information, and even writing part of the outreach email for you. Sign up for a free 15-min demo call to see it in action - they’ll even give you a free list of high-value influencer matches.
Check out Everpilot.com and use “Dustin” as your referral code
https://www.everpilot.com/?utm_source=dustin
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Dustin: Hey, folks. Welcome to Affiliate Nerd Out. I am your narrator, Dustin House, spreading that good word about affiliate marketing. You're gonna find me every Thursday here at 12:15 on LinkedIn or YouTube, so come and put it on your calendar and join me and my guest. My guest today, Anika Gupta. Did I pronounce that right? I am so sorry.
Anika: You did. Yeah. That's great, Dustin.
Dustin: Fantastic. And she is with EverPilot, and she's coming to hang out and talk about AI in the affiliate world. Thanks for joining us in the Nerdatorium today, Annika.
Anika: Absolutely. I am thrilled to be in the Nerdatorium, Dustin. I also love the term Nerdatorium.
Dustin: So It is a coined phrase that I created, just just last year. So, excited to have you here. If you would like to be in Anika's seat, come be my guest. Go to dustinhowes.com/nerd and drop a submission for a topic that you wanna nerd out about. But while we have you, Nica, tell me, who are you?
Anika: Oh, I'm thrilled to tell you who I am, Dustin. So, I work with EverPilot, like you said. I found myself in, marketing and affiliate marketing via a very circuitous path. So I started my career as a journalist several years ago. Journalism and communications and storytelling were my jam. I worked as a journalist in many places, covered science and tech, eventually got tempted to move over to the science and tech space myself, started working with digital startups, and that's when I really came across the company that now became EverPilot. And in our initial research, we were looking at really interesting opportunities. So, you know, we became really fascinated by the space, and that's how I ended up in affiliate marketing. But I am a storyteller by trade. That's what I love. Okay.
Dustin: You know, I didn't I didn't realize that about you. You're just in, our relationship together, you've just been so polished as, like, a manager of affiliates or partners, and I thought you've been in this industry for a very long time. I I'm surprised to hear that you're a storyteller, but it it all makes sense now that you say it. It's been a pleasure working with you over the last couple of months. I have, you, yeah, reached out for me to test this pilot when it was in beta, and I was really impressed by it and gave you guys lots of feedback. And you took that feedback and ran with it, and I'm I'm excited that you guys are are now launching here shortly. Mhmm.
Anika: Yeah. It's been amazing, Dustin. Your suggestions and feedback and just introduction to this world of affiliate and ideas and insights, invaluable. So, you know, I really feel like being on the podcast is coming like this amazing full circle from, like, when we first connected over Slack. You know? Yeah.
Dustin: Absolutely. So, tell us about EverPilot. What do you guys do over there and who you're serving?
Anika: Yeah. So we are we we call ourselves an influencer creator discovery and management platform. We are just launching. Yeah.
Anika: So we're very excited about that. And right now, the key thing that we're doing and we're really excited about is when you come in as the manager of a brand, we wanna save you time. So you come in, you give us a little bit of information about the kind of campaign you're running, the people you're looking for, and we actually do a really deep dive. We take your information and criteria. We assemble a nuanced profile, and we use that to do deep searches to pull back, really, the names of creators, some of whom you may have met, some of whom you may never have met, but were awesome for you, who match you on those detailed parameters.
Anika: And we give you that list so you can take action on it. So the idea is you save that time. We're giving you really detailed information about each of these folks. We'll tell you, as an affiliate, whom else they work with. We'll give you examples of their posts.
Anika: We'll give you the opportunity to dive deep if you wanna build a longer and larger relationship with them and look at stuff like, hey. Have they ever said anything that might be sensitive? You know, what sort of themes are in their content? How often do they post? So the idea is really to create this, like, proactive helper for you as an affiliate manager, bringing the best people to you.
Anika: And, I guess Awesome. Yeah. Who do you serve? So we're working with folks who are really looking to create these lists, and it's been, we really wanna help independent practitioners, small to medium sized agencies. Those are some of the folks we've been really, like, happy to work with in the beta program as well.
Anika: And the idea is you may have multiple brands. You can set up all of them. Whenever Pilot will run those searches, and we'll give you back those results. And you can keep on kind of while that's happening in the background, growing your business. So that's our that's our goal.
Dustin: Excellent. And I think you guys are succeeding in that goal. I am constantly looking for the best tools that are gonna save me time out there as an affiliate manager, and you guys check that box for sure. You've helped me find numerous influencers for the brands that I'm recruiting for over at Inflexion, and I just I love what you guys are doing. So, thank you for making this tool and making my life easier through a day to day process.
Dustin: So our topic of the day is all about AI and the AI boom in partnerships, limitations, and opportunities that we're facing. I feel like this AI boom is a very big thing that has happened in the last 2 to 3 years in the partnership world, and I think it's covered marketing a lot better than it has in affiliate and partnerships, but it is absolutely we are in the space right now in the infancy, and I love being a part of it. So, you have been part of this AI boom since you've been working with this company probably beforehand. Tell me what it this AI boom is.
Anika: Oh gosh, Dustin. I mean, I think when I think of the AI boom, I really think of the ways in which generative AI tools have entered the public consciousness. And then through that, we've opened the gate to really thinking about how AI can transform, transform, not just consumer software and experiences, but also, like, a lot of our business processes and workflows. And that second area, the business processes and workflows are where a lot of the really interesting work is happening right now. So you have a ton of different people out there doing everything from research to create great models, to applying those models in really interesting ways across a variety of industries, to creating tools for individuals like you and me to do everything from, like, you know, generate content for social media to just send fun stuff to friends. So I would say it is affecting, you know, every area, every business.
Anika: I think most of us at this point can say that we've tried some of these tools ourselves, you know, sometimes with great results, sometimes with challenging results. And and, of course, alongside that, you know, we've seen a lot of discussions around, like, how people are using AI generated materials and content and not just the opportunities, but the challenges. So I think it's just been it's been transformative, frankly, of all you know, for anyone, kind of whose work even remotely touches technology, but even if it doesn't.
Dustin: Yes. Absolutely. And, I've always said that the the AI situation in partnerships is if you're not utilizing the AI tools, then you're falling behind in this industry. Like, there's just so much I use throughout a daily basis in in automation format that is helping me save time so I can get to the tasks that I really wanna do and like to do. And the tasks that are very specific to affiliate management of, like, building the relationships and partnerships is is truly where I wanna spend my time. And anything that helps me get to more of that is is where I wanna be. Tell me maybe take us through some of the advantages of AI and and what are they that you know, I just spoke about what what I'm using it for, but what else can we use AI for?
Anika: Well, when I think specifically about kind of this partnership's world, I think there are a couple areas that really come to mind. I can definitely speak to some of the ways we're thinking about using AI at EverPilot, and where I think that's been helpful. So I think the first, of course, is this opportunity to really understand and digest information at scale. So I think one of the things that I mentioned is, you know, over at Everpilot, we take in a brand's information, and we build these profiles, and we match, you know, creators to that. And I think both that part where we can take in that brand information and really create, like, you know, a series of, recommendations around it and and and a profile we can react to.
Anika: I think that's where AI is incredibly helpful. And then also in terms of just pulling out a lot of information, looking across the Internet, looking at creators, understanding really quickly what they're all about, being able to summarize what they're doing, look at a variety of content. I mean, you and I both know, Dustin, if you're looking as a human and individuals, let's say, Instagram profile, it can take hours to sometimes really go back, get a sense of what that person is about, look at their posts, watch their videos. And one of the things we can do now is we can assemble a really detailed summary or profile of that person really quickly using AI. And then we can match that against, you know, a profile that already exists.
Anika: So I think it's just that ability to really not just pull in information, but really analyze it and then be able to take action on it that's really interesting and compelling. So I think that's one of the areas and opportunities we're really interested in. I think, you know, you're probably using AI in a variety of different ways. You know, there's there's there's the you mentioned the automation. You mentioned the creation of, you know, like, I know people on the creative side are using it to help generate creative, and we kind of start you know, at every pilot, we're doing a little bit of that in trying to help people build partnerships.
Anika: So we were kind of thinking about, like, okay. What is what can we create for others that's really helpful beyond these detailed summaries and matches? And so we'll try and suggest for each influencer, we'll give, you know, we'll give you we'll try and suggest based on that influencer's content, just a few messages or ways you can reach out to them and really touch on the themes in their content. So we give you those messages alongside. So so that's one of the ways in which we're kind of generating messaging and and working with folks.
So those are some of the really interesting things that I think we're able to do, just right out the gate.
Dustin: Yeah. Absolutely. And, I've been an early adapter to AI. I feel like I've, I used it probably 6 years ago, and and that doesn't feel like that long ago, but it really is in this industry.
Dustin: And and the first thing I used it for is trying to expedite my network of of people that I'm working with. So I used a myriad of different AI tools, LinkedIn, to build up my network to where I am today at 13,000 connections and followers. And that's been extremely helpful for me for when I wanna reach an audience or reach out to other affiliate managers and help them out. But one thing that, has come a long way, I've noticed is, photos. I finally found a a a photo generator that is actually makes me look somewhat similar to what who I am and, like, you you Yep.
Dustin: Lumps in and do whatever you want. This is my guilty pleasure of making pictures like this for for jokes and for, like, blog posts of, like, things that I'm not naturally in. But I love that AI aspect. And so, you know, you don't have to use AI just, for everything personal Mhmm. Or or, like, professional necessarily.
It helps. But, like, there's a lot of of ways to play around with on your personal life too.
Anika: There is. I mean, absolutely fun and creativity. Right? Like, I'm an avid in my other side of my life. I'm an I'm an avid gamer. And, oh my gosh, it's been a game changer. You can create images of, like, the characters you're playing, the stories you tell. Oh, yeah.
Anika: It's a yeah. There's so many way yeah. Super fun. I mean and, you know, images like that, Dustin, just you know, that's that's clearly dead ringer for you. So yeah. Exactly what we should be doing.
Dustin: Yeah. I I I prompted my I use Artflow as I've I've found it Oh, nice. Like, the closest thing to get into your face. You give it, like, 20 images, and it gets close to you.
Dustin: And, then I just told it, like, I wanna be as American as possible. Put a black a flag in the background. Give me an eagle and, like, me and holding a beer and, like, go America. It was it's a lot of fun. And, you know, that that takes, like, 10 minutes to do, which is pretty hilarious.
Dustin: Alright. A little bit more on the AI boom, and and how do you see it affecting the affiliate and partnership environment we have going on right now?
Anika: You know, I I'm so excited to hear your thoughts on this too, Dustin, because I feel like you're kinda watching this, you know, the space and also using all these tools. Some of the I think some of the ways in which I definitely see it affecting affiliate is in making it easier, and this is, you know, obviously influenced by what I'm looking at and the things I'm doing day to day, but making it easier for affiliate managers to find and connect with the right people to work with, I think we're gonna continue to see improvements in how that matching process takes place, and I think that's incredibly valuable. I know a lot of times there's an interest in finding and building relationships with the right affiliates, you know, really zeroing in on those people who are gonna move the message, and be able to generate those sales.
Anika: And so I think the more information, not just the more data we can get, but the better we can make that data, kind of condense it into a profile and into patterns that, you know, managers can take advantage of, I think the better off we're gonna be. So I think it's really gonna help, to your point, accelerate that partnership building work. So it's kinda like, alright. You know, it's spend less time wading through names and numbers and a lot more building those relationships with people who are gonna move the needle. So I think that that discovery process is definitely an area where I see a lot of improvement and potential.
Anika: Of course, on the affiliate side, there are tons of tools now for affiliates to kind of improve their practice. For sure. It's an area I'm a little less working on directly, but we come across all the time in this industry. You know, folks who are helping affiliates understand their own data, generate better content, access their audiences better, use the right keywords. Like, there are a lot of services and tools for the actual creator side too that I think are gonna help affiliates become a lot more effective, which is great for everyone.
Anika: Absolutely. You you bring up something that's very important to me and and my effectiveness as an affiliate manager, as a partnership manager, is knowing the landscape of good affiliate tools out there that are gonna help the affiliates you're reaching out to. Because I found it super helpful for me to give suggestions to those kinds of tools that other affiliates are using right now. And that suggestion is giving me some street cred, and that suggestion is is being helpful to that affiliate who then in turn wants to reciprocate and promote my brands that I'm reaching out for in the first place. So I find it very valuable to to help others out in that space, and I'm always making suggestions to tools that I think are super helpful.
Anika: Yeah. Yeah. That makes a ton of sense. And I know that you are, as you say, really on the forefront of adoption and trying out new tools too For sure. Which is incredibly valuable.
Anika: Because as as you said, you know, there's so many. One of the one of the side effects of this boom is there are a lot of tools out there. So getting a recommendation from someone you trust, invaluable.
Dustin: Yes. Absolutely. And one of those tools that I think your guys' tool is, super important is, what I call the look alike feature. I don't know exactly what the feature is called Mhmm. In inside ever pilot. It it slips my mind right now, but I like calling it a look alike partner. If I bring you a partner and say, I wanna find more like this, you guys can pound out a list of these kinds of partners out there that are similar in some kinda aspect.
Dustin: And I think that's, like, the most important and healthiest, most effective way for me to find new blood for our affiliate program. And, you guys have really honed in on that functionality over at EverPilot.
Anika: Well, I think, you know, in addition to that, one of the things I think about, Dustin, when looking at those, like, really winning affiliates is that, you know, lookalike is kind of how we think about it. But, really, you can take that profile and you can digest it in-depth, and you can say, what are the themes this person talks about? How often?
Anika: What kind of tone do they take? How does their audience speak? You can really start to understand in a more detailed and and, frankly, more describable way what that winning affiliate looks like, and then you can pair that with information you have about the person and what they're looking for. And you can really then bring back those people who are gonna be who are gonna feel effective to the the partner manager, because you're kind of understanding that the their ideal people on a that deeper level. So I think that's one of the things that's been really interesting, you know, is just being able to look at these variety of things and say, like, this person works really well for you.
Anika: Mhmm. You know, this is what they're doing. And then how do we think about how you could replicate that further in the space? How do you find other people who are really fitting these this profile and these criteria? So it's it's a really interesting thing to dig into, because you're totally right.
Anika: Like, one person who's fantastic is just, you know, is just you just want more and more of those folks. You know?
Dustin: Yes. Absolutely. And that was one of those things I was really impressed by. You know, you reached out. Mhmm. I I can't tell you how long ago. It's probably, like, 6 months, maybe even a year ago, and we started talking about what kind of tools do affiliate managers need. And you guys listened to what I had to say and what the industry needs and what we're looking for.
Dustin: And, tell me about, like, how did that come about? Like, your strategy for getting this product feedback and and honing in on the tool that partnership managers really need to use, how did that process come along?
Anika: It was a really interesting product discovery process. So, Dustin, you the fair number of start ups, so you're familiar with this journey and you run, you know, a business yourself. So there in fact, it wasn't even 6 months. It it was 6 months ago. It wasn't even a year ago. It feels like, you know, we've been doing so much. Yeah. But we actually first became interested in this space.
Anika: Gosh. I I wanna say it was in early, earlier this year. So we were really thinking about and and the reason that that I ended up talking to you is I had reached out and said, hey. I'd love to talk to experts in this space and understand a bit more about, you know, what are the challenges and problems that you're dealing with. And we saw a lot of you know, we were already interested and kind of had the ways in which marketing was gonna evolve and storytelling was gonna evolve online.
Anika: And so in chatting with folks, you know, that was when you kinda entered the picture. And we said the first stage we wanna do is really gather as many insights as we can from people who work in this space to understand what the current workflow looks like and what the challenges are. So we talked to you. We talked to, like, several, honestly, fantastic people who gave us, like, amazing insights on just the day to day. And I think one of the clear things we heard a lot of too is that while there are a lot of tools that are available in the market, There are actually still a lot of gap challenges and gaps.
Anika: Yeah. It's really hard to find a way to kind of knit those tools together in a way that works for you. You can spend a lot of time evaluating tools, not getting benefit out of them. And so we heard a lot of that. We heard a lot of this desire to really, kind of what you were saying, Dustin, like, cut to the heart of the relationship building part of things and and and really, like, hone in on that.
Anika: And so that we heard a lot of, like, appetite for more information and analysis. Not but not just number soup. Like, actually meaningful insights that can help you make decisions. So it was kind of a lot of different things that we were hearing, and we came up with the strategy just because we knew that we needed to learn more about the space from people in it. And so then as we started to build out this initial our initial idea was quite different.
Anika: We actually said, you know, we're just gonna create, detailed reports. We're just gonna do vetting reports, and that's all it's gonna be. And people can come in and give, you know, give the name of an influencer, and they'll get this detailed report. And as we were talking to folks like yourself, we started this beta program. We really heard that that while that was helpful, a lot of times, especially in the affiliate space, you're looking at larger volumes of accounts.
Anika: You wanna be able to see them in the list. You wanna be able to make decisions quickly about one affiliate versus another. And so we really started moving building out more of that interface where people could see multiple matches at a time. And so then we started moving towards this idea of, hey. Instead of just the vetting, that's still available, but we actually wanna do this deeper matching right up front to help you kind of, you know, like, earlier on in the process.
Anika: And that came directly out of feedback from folks like yourself. Kept those beta users, kept getting as many insights as we could, invited people to use the tool, you know, and and give us that feedback. And that's pretty I feel like that's pretty, you know, classic. Like, when you're developing an early stage product like this, You just really need to learn from people who are in the space, and we were really fortunate that we were able to connect with some amazing people who just gave us such great insights right out the gate, and have been so generous with their knowledge. And so can that process continues.
Anika: Like, I think every day, you know, I go back to the team. It can be even, like, one person, but they'll send a bit of feedback in, and I'll say, you know what? That makes a ton of sense. Just this past weekend, we got some great feedback from users, and, you know, we right away actioned it. Like, within a day, we had turned around a couple of changes that folks had asked for, make it easier to, like, you know, search for people by location or making a little easier to, like, set up your initial campaign.
Anika: Like, there is a you know, so we're we're constantly doing that. Just really, like, eager for that feedback. And, you know, when you when you're a startup, you kind of have to react quickly. So just trying to do that. Yeah. That that's really what it came out of. Just like we needed knowledge, and we need a partner.
Dustin: Yeah. Awesome. And, I appreciate that as well.
Like, you guys have had some incredible turnaround times with some of the features that I suggested and the things I just really need to fill those gaps that I think are in this industry. And tell me more about, like, other features out there that that are helping partner managers. What what else are you guys doing or or looking forward to doing, with your product here?
Stay with us. We'll be right back. (ADS)
Hey, affiliate managers. Do you wanna save 5 hours a week? Well, Affistash has just the thing for you, helping you reduce your time spent scraping that contact information for high potential affiliates. Set up a demo with our team right now, and we'll show you live results, send you 25 high potential affiliate targets just for hanging out with us for 15 minute free call. Go to dustinhowes.com/demo and sign up now.
Anika: That's a great, well, so we have a couple of things that are on the horizon. So we've done this, you know, discovery and matching, which is great. You can now create lists actually in Everpilot. Dustin, I don't know if you tried making one yet, but we wanted to make it a little easier for people to manage, not just find influencers, but manage them. So you can tag your influencers.
Anika: We can you can add influencers manually now. That was a big request we were getting. People wanted to actually add people they had in their rolodex and get those, like, little, those summaries we were producing, because we pull out a bunch of stats as you know, and we really give you a summary of each influencer that's pretty up to date. So folks said, hey. I wanna actually get that on all of the people I work with, not just the people you're finding.
Anika: So that's something we've been working on, which has been great. And the next thing we're pretty excited about, is we're working on creating the ability to do more detailed reporting. So right now, we help with that discovery. We give you that detailed info, but we're actually building out in a bill a way for people to say, hey. I love these folks.
Anika: They're in my campaign. Now can you monitor them and give me a really nice and you've seen our reports. I mean, I I I realize that I'm tooting my horn here, but they are they're beautiful. They're easy to read. And so, you know, we wanna create reports that similarly have that mix of, like, numbers, but also, like, really good qualitative insight about, like, your campaign.
Anika: And so that's the next thing we're super stoked about. And then we're working on a couple things to make it easier to contact influencers. So we're kinda doing a couple of actually pilots within pilots right now, to figure out the best way to do that. Because, again, I mean, you know, we know, we've heard contacting people is such a pain point. You know?
Anika: Getting them into the right program, getting them set up. So, you know, anything we can do to help make that easier.
Dustin: Not not just contacting them, but, like, sparking attention is a skill set that you have to develop, especially with the the products you're working with. If you're an agency out there, you've got new products every 6 months that you're you're, having to switch up and and adjust that messaging because reaching out to influencers in the health space is completely different from influencers in the SaaS space and Fintech space. Like, everybody talks a different language even though they're all affiliates or influencers.
Dustin: You've gotta talk to them a little bit different. So, that's a a a learned trade. Maybe that's a a and it's so hard for an AI tool to, like, do these kinds of things. And I think that's really where the AI tool is saving me time so that I can really utilize my skills from the past to to be successful on these.
Anika: Absolutely. I mean, I think, you know, there's definitely this kinda gets at, like, what AI can do really well and what it can't, Dustin. You know? Like, I think AI can save you a lot of time. In fact, our, our CEO, talks a lot about this, this idea of, like, proactive software. So the idea is that instead of software that waits for you to use it, it can actually, like, tap you on the shoulder and say, hey.
Have you thought about this? Or, hey. Here's some more people for you. Or, you know, it's really trying to come to you. But at the end of the day, that human spark of, like, hey. Like, that that thing that kind of, like you know, frankly, the way you and I met, Dustin, immediately, we're like, hey. This is great. Let's chat more. That human spark is really, like it's where the value is for those of us who are people working in the space and building partnerships.
And so I think where AI can really help is it can give you more information on whom to partner with, what kind of partnerships have been successful for you, you know, what information about how that most recent partnership went, and really get you to that point of discovering that spark.
And I think that's, like, the key and and nurturing it. And I think that's the key thing. And that's that's really tough. Like, that's not, you know I mean, and I see this as someone who works in AI. I don't necessarily see that as something that AI fully does.
It helps us kind of be more effective and efficient at scaling the things we are good at.
Dustin: Yes. And I haven't found something to create that spark with automation yet. This is almost always a little bit of extra love and research to actually get that spark. And then condensing a message within, you know, 4 sentences that shows them the value to them and what possibilities they are to to be in a partner.
It's a really tough gig, and I think we're moving towards it in this industry. But I also feel like there's a lot of people out there that are scared of AI and and over automating in this space, and that's a pretty valid way to go about it and think about it. I I think affiliate managers themselves are still 5 to 10 years away before, AI really takes over that role and position. But, we're getting closer every day, I feel, to, like, sparking that interest. Yeah.
Anika: I think that's a really good point. You know? And I think, you know, you started by saying the challenges of operating across different product areas, and you're totally right. Like, that's where I think you know, if you're good at building relationships, sometimes you just need those tools to help you translate those skills to another area. I know and I've talked with a lot of folks who in the in the partnerships management space who specialize in a particular product type.
Anika: You know, like you said, some folks might specialize in health and wellness. Folks might specialize in, like, supplements. They might specialize and and all of that is really a way to deal with that, a, to deal with that challenge of switching, you know, languages and spaces, and, b, to really double down on existing relationships and expertise in a particular space. And so I think there's always room for that. Like, certainly, we've had folks come to us, and we're like, yeah.
Anika: We can help you do what you're already doing, and that's totally fine. Like, you wanna stay in the space in the wheelhouse, that's great. I actually do think it's an area where we're learning and getting better, but I think this idea of translating expertise across spaces, I think that's something we can start to get better at. I think AI is a valuable tool. I mean, I hear you.
Anika: I hear you on the, you know, the anxiety around AI tools and over automation. I will say I mean, I don't know if you feel this way based on the tools you've used, though, that, like, as as some of these tools get better, it'll be harder and harder to do your job as well as somebody else if you're not at least trying to make use of the tools. That doesn't mean letting them make the decisions for you, you know, but at least being conversant and being able to understand some of that information. I mean, it's it's gonna shift where the bar is. It already is.
Dustin: Yeah. A 100%. And and one of the best things anybody that I've ever heard from, in this AI space is let AI help you do the things to get you to a place where you wanna be in the conversation. And, like, if we can automate the early stages of the outreach portion of it with an effective manner, that's gonna be able to allow you to get more things done, more partnerships created. And is it nefarious or, like, is it sketch?
I don't think so anymore. I maybe one day, I thought that. Maybe 3 years ago, that is this is kinda sketchy that it's not a real person reaching out to another person or me pretending, to be that person when it's AI doing that work. But now my my thought process has shift completely. I think it is a disservice if I don't get ahold of more people and get them the opportunity to be a partner with the brands that I'm working with.
Anika: I also think what was maybe felt sketch was that it wasn't fully transparent that it what what was reaching out to you. Like, I think as it becomes a little more as we become more familiar with, like, people having AI assistance, helping book meetings, or do initial, like, message it. People become more familiar with how to deal with those systems. I mean and I think that that will make it a little easier. I don't know.
That's my that's my thought on it. Because I think you're right that, like, initially, it absolutely could feel a little surprising, but we're already getting used to, like, you know, more and more of these tools being part of our workflow. Yeah. I don't know. That's interesting, though.
Dustin: Yeah. Agreed. Alright. As we wrap up here, tell us about Everflow. Do you guys, how do we like, is there a free trial?
Is there a price going on? How do people try out your product here?
Anika: Well, this is the you know, lots of tools, but that's great. So EverPilot. Yes. There are a bunch of different ways. We're still very much building this tool with feedback, and we love to hear from people. So what I would say is you can go to everpilot.com. You can sign up for a trial.
You can book a 15 minute call, with myself anytime. You can use that, QR code in the corner. It's, scan it. It will work perfectly. And, the, and and we are very, eager to chat with folks.
So, you know, I would say also, like, you can find myself on LinkedIn. Really, I mean, the key thing is the site, but, absolutely, share thoughts, feedback, suggestions. You know? I mean, Dustin, I love that you use EverPilot, but I also love that we have this conversation about how you'd like to use it more and better, all the time. And I think that's the sort of thing.
It's just very valuable. So, yeah, we're definitely eager to hear from folks. Give it a try for free. See what you get on your list, and, you know, can either jump right into the subscription and or reach out to us. Absolutely.
Dustin: Awesome. And, if you wanna take it for a ride, use the code "Dustin" and get a special discount there as well. Thank you for hooking me up with this. Alright. Lastly, how do we connect with you, Anika?
Anika: Oh, gosh. Well, you can, follow me on Instagram at digitalanika. That's where you'll see you'll see a lot of information about my gaming and and my reading there. You can follow EverPilot App on any of the, you know, any of the socials. And you can also, find us, you know, at our website, or on LinkedIn.
So, yeah, excited to see you guys, there and to chat further with any member of this community.
Dustin: Awesome. Alright. Well, it's been a real pleasure. Thank you so much for stopping by the Nerdatorium, and appreciate you giving us the partnership rundown in the AI boom.
Anika: Absolutely. And I appreciate you, Dustin, for being such an amazing partner to us, really, from the first days of this and hopefully through many more.
Dustin: Well, let's keep it rolling. Alright, folks. Take care. Keep on recruiting, and we'll see you out there.
Thank you to our sponsor, markable.ai. This is the creator workflow streamlined platform that creators need to automate their affiliate monetization process. Their software has amazing features like viral product selection, smart deep links, affiliate tracking ID management, AI content generation, auto DM features, and AI bio link to spread and boost the affiliate links everywhere and improve commission earnings by up to 500%. The platform is fully synced with Amazon, Target, and Walmart creator storefronts.
Creators don't need to copy and paste affiliate links since every item and collection from their storefronts are on auto sync and ready for content creation. It makes it super easy for influencers out there to make more money with affiliate marketing. So go to dustinhowes.com/markable to learn more.