Dustin: 0:27

Hey folks, welcome to Affiliate Nerd Out. I'm your Nerdirator, Dustin Howes. Spreading that good word about affiliate marketing. You're gonna find me here every Thursday at noon pacific time. Stop on by with me and a guest. And my guest today, Amina CEO of Influence Space. Welcome to the Nerdatorium.

Amina: 0:46

Thank you. Hi, Dustin. Thank you so much for having me.

Dustin: 0:50

Well, I'm very excited to talk influencer marketing with you today. You are an expert in this field. You're running an agency that is specializing it, and we're going to talk influencer marketing trends, what it isn't, and how it includes affiliate marketing as well. But before we get into that, if you want to sit in Amina's seat. Come to dustinhowes.com/nerd. I've got a long list of future guests already, but doesn't mean you can't put in a little application to see what you want to nerd out about, but no further ado, Amina, who are you?

Amina: 1:26

It's a great question. Yeah as you as you already mentioned, I I'm the CEO of influence space. It's an influencer marketing agency. And we have we have a goal that I will tell you about a little bit later, but before that, why I even ended up doing this I've been an influencer marketing and in marketing in general for about 10 years now. And since. Since the beginning I always found myself working with influencers, even when it wasn't a part of my job.

Dustin: 1:56

Okay.

Amina: 1:56

I guess that's how I got into it. I, at some point after leaving another company, I was like, okay what do I want to do now? I yeah that's how I switched to influencer marketing, affiliate marketing, and I started focusing. Specifically on that area.

Dustin: 2:13

Okay.

Amina: 2:13

What excites me the most about this is that I get to build the bridge between the brands. And influencers in their audience and connect three points and make it work. It's like a puzzle that you have to, that you really have to put together to create, the value to communicate, to deliver the value to the audience. That's what influencer marketing for me. And that's How I ended up starting my own agency like seven years later after, working for multiple brands, multiple agencies and having that experience on both sides. I at some point I was like, okay, what do I want to do? It was the beginning of 2024. I was like, okay, now I need to really think what I want to do. In longterm and, um, yeah, I left I left the company and and just this idea of, having my own agency. I didn't have that clear idea how, what exactly it's going to be and how, but I knew exactly what I want to do. I want to build a place that brands where brands can can come to and just create And not create, but the place where brands and influencers would feel safe to communicate to meet each other and to have benefit both of them. So I would love to be that bridge. That was my idea. So that's how that's how influence space was created. And yeah, it was summer last year when when I applied with my lawyers and I was scared of doing this, but excited at the same time. And and yeah, no, we are slowly growing and I would say my goal, my agency's goal is to stay. ROI friendly for brands

Dustin: 3:59

and,

Amina: 4:00

And at the same time bring value and bring geeks and interesting projects to influencers. I, I don't take anybody's side. I'm in between and I'm helping both and that's what my agency does and we are small. It's just three people, but that's also a part of my goal to stay as a small team because that helps us to stay budget friendly for brands that we work with.

Dustin: 4:24

Excellent. Well, I think that's a natural progression of things in this industry is get your feet wet and then go and be in a consultant and build that into an agency if that's what you want to do, but with that tell us more about your agency, what you guys do and who you're serving out there.

Amina: 4:43

We serve brands from different categories. Right now I would say our clients, 90 percent beauty brands and my team it's not just people that that I hired online for this agency specifically. No, it's the, a part of my team from the previous company that I worked with that I hired coached. So these are the people that I was managing, leading coaching, and they joined the company, the previous company that I was working for as junior specialists, now they are team leaders and I'm very proud of my team and our agencies, my agency's focus is to. Like I mentioned before, it's to to fill in the gap between brands and audience and help them understand each other. And we serve, we are, we serve anybody who needs our help basically. If it's a brand from from a beauty industry, that's perfect because we have a huge, big ground in this field. And, uh, wellness we worked in the past with my team, I'm saying we, because I worked with these people for so many years. And we, in the past we worked with wellness sport brands beauty. We worked with FinTech, we worked with a lot of different brands. So I know what my team is capable of. I know what value we can bring to brands. And and yeah that's what we do.

Dustin: 6:12

Well, beautiful. All right. Well, our topic of the day is going to be all about influencer marketing trends coming into 2025, and we're going to start off small and talk about influencer marketing. So what is it to you?

Amina: 6:30

Influencer marketing for me is the oldest type of marketing, actually. Okay. The first type of marketing that was ever existed. Because the first type of marketing is actually a word of mouth. People talk about certain things. They tried products, places, and that's how it was back then, like years ago, people would talk about, they didn't have. Internet, they didn't have social media. They were talking like we are talking right now. And if I if we are, for example, somewhere in the bar and I tell you like, Hey, I tried this cool app. Wonderful. And this is a conversation and this is what people were doing back then. That's how they were promoting something. Of course, not intentionally, but that's how it was. And throughout time, this form of marketing actually changes. Yes, technology came into our lives, social media different platforms TV, radio, everything was. Slowly getting into our lives and now we have what we have a lot of different options online Internet apps social media, but that first type of marketing word of mouth Transformed into influencer marketing because now we what we do we hire influencers to talk about certain Things just the platform what has changed is the platform. It's online now. It's not in the bar It's not in your living room and not in the kitchen. It's Online, it's on Instagram on tik tok wherever it is So for me, it's the oldest type of marketing and it will never die. Basically People can get tired of paid ads People can turn them off. People can control what they want to see in paid ads. But word of mouth and people talking about certain things that you cannot shut someone. I'm sorry. Excuse my French, but you cannot shut someone up and just don't talk about it. Right? I'm not interested. You cannot click those three buttons, like three dots and just say, no, I'm not interested. Don't show me that again. Right? If it's your friend. So the same with influence or marketing your follow people on social media that you're interested in that you like content that they create. Okay. And of course sometimes you might see and you might hear what they are talking about. So that's the word of mouth. That's the oldest type of marketing that will exist. It will transform. Of course it will change. The shape will be different. The platform will be different. And in five, 10 years from now, I I'm even a little bit scared to imagine what's going to happen. But what platforms we will have, but I believe strongly believe that influencer marketing will stay. My change might adapt to something else, but it will stay.

Dustin: 9:16

Yeah, I, you say it's oldest form of marketing and I envision a caveman selling a club to other cavemen and how this one beats beats over the head better, it's lighter, and He's up on a soapbox like ooga booga in this is, that was the first influencer was thought. Exactly.

Amina: 9:41

Those are the first influencers.

Dustin: 9:44

All right. What about affiliate marketing and influencer marketing? Should these two fields be conjoined together in your opinion? I've heard. Mixed theories about this, how they are two different channels, but Bob Glazer and Todd Crawford always talked about how affiliate marketing failed to capture influencer marketing before he even got its feet wet in the social media space. But what are your thoughts? Are these two worlds collided in your opinion?

Amina: 10:17

It depends on how you combine them. It's, it depends on how you do it. But I wouldn't recommend mixing the two.

Dustin: 10:27

Okay.

Amina: 10:28

Because the budgeting is different. The financial part of both of them is different, not completely different, but slightly. And capabilities are also different. And so yeah, I, I wouldn't say that they're completely different. You might still have them in one department the same team might do both. But I would still have a different strategy for affiliate marketing and influencer marketing.

Dustin: 10:55

Okay. And,

Amina: 10:55

And to elaborate more on that and I don't know if maybe I predict your question, but I believe more in affiliate marketing right now than because I think it's changing and it's, the, that's where the trend is going.

Dustin: 11:10

Oh, that is great to hear. So you're saying the influencers out there are starting to trend towards affiliate marketing rather than the traditional sponsorships.

Amina: 11:20

Exactly. Exactly. Long term affiliate marketing with each influencer that you work with, but. What I would suggest, for example, and whenever I have conversations with potential clients, what I do, for example, a lot of them, they don't know what to do in affiliate marketing, ambassadorship program, influencer marketing, they are confused. So what I recommend is you start with influencer marketing because you just pay once you get one post, you see how it performs, how that specific audience of that specific influencer reacts to your product or service. And then when you have 20, 30 influencers who posted about you, you choose the best ones and that's when you start building your affiliate marketing with those influencers. That's what I that's what I suggest doing. And and then, yeah, of course, after doing affiliate marketing for a little bit with those influencers. You can turn them into ambassadors, which is another trend, actually, What's happening. Yeah, that's the strategy that I always recommend to those brands who, they are just at the beginning. They haven't done any. Anything before in that field and they need to find their the tool that would work for them.

Dustin: 12:32

Fantastic. And that segues perfectly into the strategy of sponsorship, affiliate or hybrid. And it sounds like you're buying sponsorships early to get them in the door, transitioning them into an affiliate marketing relationship. Is workflow or are you initially trying to do a hybrid? Immediately with the influencers you're trying to work with brands with

Amina: 12:55

it's a great question actually It depends. It depends on the brand because for it's not, it doesn't work for everybody. One flow doesn't work for everybody because some brands, they already have experienced. They come to me with some background with some knowledge about what works for them or what doesn't, what they want to do. So it, I keep it very personalized and I talk to the brands and then I decide. What strategy would work for for them? And so yeah, to answer your question, no, there is no one flow that we always follow and I keep it flexible depending on what the brand needs. Needs and what they've done in the past if there is nothing that they have done in the past and they're absolutely new and They are lost in this world. Then. Yeah, I Suggest we start with one time partnership. We'll see how it works If it doesn't we skip it if it works, well, we have great result. We start, you know building affiliate relationship and yeah, and we go from there, but it depends on the on two things actually what the brand actually needs and if they have any experience in the past before coming to me.

Dustin: 14:50

Okay, great. So let's say you take on a brand. Let's say, just say they're doing seven figures annually and they've never dabbled in an influencer, but they have an affiliate program. Budgeting for the influencer marketing channel, like What would you say is a good starting point? Can I do this for 2, 000 a month and get rolling? What do you suggest to brands?

Amina: 15:17

I love your questions. The budgeting is also a very 2000,

Dustin: 15:26

2000. No, you want higher, you want more.

Amina: 15:31

Okay. Right now let's break it down. We have to two things to pay for it first. Collaborations with influencers. So it's influencer budget. That's the separate thing. And service fee that brands usually pay to my team. To have us work.

Dustin: 15:49

Right.

Amina: 15:52

Let's put the service fee aside. We don't talk about it now. Not yet. For influencer budget Again, depends on what what the brand can do and what they want. But I, for, of course we can work with 2000, but then you will have five influencers max and they will be small. Small is good. Actually small influencers, they work sometimes even better in the, than the bigger ones. So it's not the bad thing, but if you really want to see what works for you in the influencer marketing, you have to start with a bigger batch of influencers. five will not give you enough information. It's not a, a very insightful test. So I would start with 10 influencers a month at least to see to see actually what works for you. And in this case for example, my team, as I mentioned before we try to stay ROI friendly. That's our that's our goal and budget friendly for the brands. To hire a 10 influencers, at least I would start with six, seven thousand a month.

Dustin: 16:59

Okay.

Amina: 17:01

Yeah.

Dustin: 17:02

Love that strategy. So you can safely assume like maybe a 10 K budget altogether. I don't know what your agency costs are, but I would assume you're going to. Create some kind of flat fee plus incentive for all the deals or like all the sales that break out. We won't get into that, but like 10 K seems like a safe roundabout number to get started with maybe a six month commitment to see if it works out for your brand.

Amina: 17:35

1213, let's say.

Dustin: 17:36

Alright, 1213, you got it, alright. Alright, and speaking of influencers, I'm gonna thank my sponsor of the day, and that is Magic Mind. I don't know if you've ever tried this but this is one of my favorite products right now. This is a, it comes in a tiny little bottle here, you guys can see that. I love these things, I famously start my day at about 4 30 in the morning, five days a week, and I am working that midnight oil, but I need to get things done. And by two o'clock, I am just wasted and I. I need a pick me up and this is like a Red Bull, but it is healthy for you. It has vitamins, minerals, things that your body needs and go to dustinhowes.com/mm give this thing a try for yourself. You will not regret it. I'm a big fan of this and I have one of these every day. Give it a look.

Amina: 18:30

Can I, before you before you move on. I'm actually a big fan of these kind of things. Yeah, supplements. It's just I have my kitchen full of them. For how long have you been using this?

Dustin: 18:41

Probably three months now, I would say and just loving it. I, it's a subscription model too. So they send you a box of them every month, however many you need. And I need five days a week. So that's how many I buy. And it's super convenient. Just shows up on my doorstep. I put it in the fridge and I pop one in the afternoon and I'm, I can finish out my day using it. And like I'm very health conscious about what I'm putting in my body. So I don't put caffeine after my one cup of coffee. I don't put any sugar, Red Bull, that kind of thing is. Not for me, but these things are amazing. You get that boost getting back into it. We'll go into what's hot right now. What is the trends in influencer marketing that you're seeing right now?

Amina: 19:31

Definitely the first thing that I would. Point out is you just see, and ice from, from talking to different brands over the past, maybe three years, I see that it's growing and it's getting more and more popular. What does it give to a brand? What do they gain from working with you just see creators? So basically it's very budget friendly because influencers, they are not required to post anything on their social media. and they don't have to have big social media accounts. Those two points, they reduced the fee significantly. It's like super low which helps you to build great, strong return on investment because you invest actually a lot less than you make. And that's the first thing. Second is of course you get content created by. Great talented influencers because they are getting very good at this. And, um, that's what we prioritize at influence space whenever we work and we work with a lot of you just see creators and to elaborate more on that now for most of our clients, we are actually switching to UGC only. And that's what we prioritize. We select influencers carefully because they, yeah we are picky. Yes. They don't have to have big accounts and they don't have to post anything, but they have to know how to create good quality content

Dustin: 20:56

that would

Amina: 20:56

represent the brand in the best way. And they have to deliver the message and communicate the value. So those are things that we prioritize and UGC works great. And actually what I've noticed is that Sometimes working with you, just see creators. You might, especially if it's a well known brand and two of my clients, they are well known brands in the States. Whenever they see who reached out to them they get super excited and they post about the brand. They post the content that they created without even us asking. So you just, he gives you a lot of options to play with. So that's the trend number one. And It's growing actually very fast. Another trend that I'm that I'm seeing is micro and nano influencers. And I would say that it was a trend in in 2024, it started building up the brands, they started noticing that, yeah, it's actually, that's what works not influencers with millions of followers. And and I'll explain why. Because small influencers, They have a, they don't have to try too hard to stay in touch, to stay to stay in touch with their audience. The engagement rate is just so high. And yeah, and they're in their audience. They basically, they feel like they know this person and that connection, that personal connection. It's a great platform for selling anything, not anything, but you have to choose your influencer wisely, but that it's a great platform. Yeah, micro nano influencers and actually for one of the brands that we work with now we do only micro and nano influencers and UGC. So those are two things that they really like, and it works. It performs wonderful

Dustin: 22:45

with those nano and micro influencers. I've noticed that they are much hungrier than those mega influencers, right? Once you get to a certain level, like you stop caring as much, and maybe like you're been burned by other brands. So you're tainted. But the micro and the nano influencers are hungry to do a good job to show, have a good experience because they want to have that repeat business come to them, especially on a product that they're very interested in their audiences in tuned with.

Amina: 23:18

Exactly. That's actually that's actually a good point that you mentioned that they are hungry. A lot hungrier than bigger influencers, but you have to be careful here. Because that hunger creates gets too much sometimes that they might say yes to anybody, any brand.

Dustin: 23:36

Okay. And

Amina: 23:37

sometimes you open their social media and now it's a tip for influencers, be picky. Who you work with I know at the beginning you try to get as many deals as possible But be careful because what you do at the beginning actually will play long term in the future So you have to be careful. You have to pick your Niche, you have to pick your goal and your path And you have to follow it. Everything else then will come in place. Don't worry about it. But for brands now, whenever you choose smaller influencers, if you decide to work with them, be careful and really investigate their social media. Don't work with influencers just because they said yes. Actually look through their through their social media. And sometimes you can see that every third, second post is a promotion of something, and usually it's like very random brands, like they are so different from each other. So that creates. Mass in audience's interests. So that is actually the beginning of the fail basically, because that platform will never sell because people, they see the post it's promoting like a, I don't know, kitchen silverware or something, and they follow because they saw that. And the next promotion is like skincare, which is, and they in a new audience. They come and they follow for that and this way as an influencer you create that mass in your audience which is Yeah, the beginning of the fail of your and then it's actually very hard to recover from that and actually start building your not just building, but actually rebuild your social media moving forward, it will be super difficult. So it's you it's so much better to do it at the beginning. I understand influencers, small ones, they want to say yes to anything.

Dustin: 25:23

It's

Amina: 25:25

natural, it's, they get very excited about, brands coming to them and asking. To promote something free products and everything, but yeah, it

Dustin: 25:34

sets them up for the future if they're picky and choosy about which brands that they're working with. Right. And it goes a long way with your audience that you're not, selling out for just any old product. It's things that you believed in and that message comes off a lot better. What should you what should we be focused on in Influent? What should brands be focused on right now?

Amina: 25:57

Brands, I would say it's usually it's my number one tip for brands. When they start working with us, Really target your niche because sometimes it's I see, especially with beauty brands, they come to us and we discuss the strategy and what influencers will be targeting and they just say, okay, we want lifestyle or beauty influencers.

Dustin: 26:23

Okay.

Amina: 26:23

This is a, this is actually a mistake because lifestyle influencers and even beauty influencers, they have they have the audience and the audience. is very, they have a wide range of interests and the chance that you will actually hit your target audience in that wide range is very low. You really have to focus, you have to stay focused on what your brand's value is, what your product's value is, and you have to Align that with your audience with influencers audience.

Dustin: 26:57

Okay.

Amina: 26:58

Otherwise it will be just you know, or you're you know shooting the stars with the machine gun. It's never gonna it's never gonna happen You will never reach it. You will never hit the target. So so yeah, they're really target your niche and What else give always give creative freedom to influencers? Of course, you have to choose them choose wisely because sometimes you can give creative freedom to wrong people and they will create a mess. You have to provide guidance of course but micromanaging every single word they put in their caption or whatever they're saying to, to control everything they do. It's actually it destroys the partnership because you have to keep in mind that influencer that you picked. Has their own tone of voice. Their style, communication style and they know better than you what works for their audience. So you have to trust them. And from my experience I noticed that to, I'm going to be vague about about this, but I would say 80 percent of partnerships created with creative freedom. They work and they perform better than the ones that were controlled and, just micromanaged.

Dustin: 28:13

That's a great stat. I don't know. I feel the same way, like micro imagining somebody is a way to kill the creative side of content. If you're willing to work with the creator, give them guidelines, but don't take away their creative capabilities. Great call on that. As far as like any tips you can break out that's going to help elevate brands ROI on the budget that they're utilizing with the influencers.

Amina: 28:43

Of course. Now with with the experience that I have and I'm thinking about multiple brands that I was working with and of course I'm not allowed to, disclose the names, but for one of them, we actually we actually had ROI almost 4 million. That was the return on investment. And that was mixed, that was hybrid collaborations. Sometimes it was with specific, usually bigger influencers. We did one time partnership and those collaborations, they were specifically for brand awareness because it was a new product entering the U S market. And with smaller influencers, because they are more effective for selling products, we were doing affiliate marketing and ambassadorship program. To elevate your return on investment and to not lose money, to not waste it, I would suggest always mix and play around and see what works for you. If you're a new brand, make sure that you break down, that you have three, two, two, three strategies, three, two groups of creators that you work with. It can be one time. Influence is like standard traditional influencer marketing. It can be affiliate marketing, can be ambassadorship program. What I would suggest to elevate a return on investment is to mix and always every month. And that's what we do at influence spaces. We'll optimize, see what we'll see what worked, see who performed the best and focus on those people. Yeah, sure.

Dustin: 30:16

Maybe one of the greatest things about working with agencies like you is that you're going to recognize what to be tracking and how to keep track of all of these these instances. Because if you just try to go out and do this on yourself and you're not super familiar with it, first you're going to struggle with the outrage and getting people to comply with what you're looking to do. But the bigger thing is you're not going to recognize what's working and what's not. And, but agencies are out there are, you have this so fine tuned that it's, it makes their life easier in the long run.

Amina: 30:50

That's actually a great point. Especially about the outreach because that's one of the biggest problems that brands usually mention on the first call that we have. They like, okay, we tried. We get, we reached out to 50 people. We got one response. We don't know what to do with this. At influence space over, over the past, like five years of working with my team for multiple projects, we developed I think it's pretty good. I'm actually proud of our outreach system. I'm not going to reveal the secrets, but I will give some tips, but actually our open rate, is very It's very high compared to for example what brands have and what they tell me because now we have an 48 percent of the first letter and it's actually high it's considered high because Yeah, especially if it's a new brand they struggle a lot to have that first response from an influencer. Sure so yeah, outreach. Is a it's like a It's like breaking the ice, with with with an influencer. So you have to make sure that you do that first approach correctly. And yeah, like you mentioned agencies, they are trained. They have learned the hard way. So it's always better to at least consult with them. If you are not ready to work with an agency, which is also fine, at least consult, at least get some information or

Dustin: 32:11

at least.

Amina: 32:12

At least get it started, like work for one month. lower budget and then just get it rolling.

Dustin: 32:18

Absolutely. Great idea there. And you mentioned open rates and that's on email as email, like your preferred outreach method rather than direct messaging.

Amina: 32:29

I I find it the most effective but we always mix because you have to keep in mind that influencers. For example, for me I always have my gmail open always. I think I sleep with my gmail like in front of my face open. But you have to keep in mind that for influencers, it's not the case. And the main platform they use is the social media platform that they, that you're, that they utilize the most. Sometimes what we do and I'm sharing and now I'm sharing tips with the brands. When you send a cold email letter, the first one, you don't get a response, of course you have to send follow up email in three days. And you don't get a response again, go and send a DM from your professional and not personal. Don't reveal your personal account. Of course, sometimes we have for example, I try to keep my. Instagram somewhere between personal and professional. So for example, if I have to reach out to an influencer from my personal account, at least they know where I work and what my title is. So yeah, if you're getting if you're being ghosted by influencers on email, it doesn't mean that they're not interested. Sometimes they just don't open their emails.

Dustin: 33:44

Everybody communicates a little bit differently, right?

Amina: 33:48

You have to be flexible. You have to have multiple tools and options and you have to keep your mind open

Dustin: 33:55

for sure. I like that. All right, well, as we wrap up here, just one final if you're not working with an agency, what SAS products are you going to suggest for brands to be utilizing out there to help them and influence our marketing?

Amina: 34:08

Are we saying names here?

Dustin: 34:12

Yeah.

Amina: 34:14

For example for one of my clients we are using upluence and it's a great platform. It depends of course on your budget depends on your needs as a brand, but yeah, that's a great platform that I enjoyed using and for another brand. Yeah, we use multiple platforms because usually the brands they give us. Access to what they

Dustin: 34:37

sure.

Amina: 34:38

And the other one that I really love is creator IQ. Oh,

Dustin: 34:43

I

Amina: 34:43

don't know what they are doing, how much they work on this one, but it's a great platform. It might, yeah, you might. You should be ready that it's not super budget friendly. I assume it, it might be, I don't know the exact price, but I see, from the from everything that, from the experience that I have with this platform, I can tell that it's expensive. The guys, they are doing amazing job with this platform. The tracking system is just on point. So those are the two that I would recommend if you wanna stay on a budget friendly side. Do the manual search and you have a lot of like Trend, Trend Hero, I think, is the platform that you can use for free. You don't even have to sign up for free trial. But I'm just trying to give more options for, the beginners, for example, the new brands that they don't need. For example, they don't have budget for bigger platforms. is very budget friendly. You can you can use it for free without even like a free trial. And and then yeah, to, to, what I also recommend doing is to measure your open rate. You have to see who actually read your email and see who replied. So in this case HubSpot, It's a great option and MailChimp. So those are email platforms. And yeah I'm, I know that right now I'm not answering your question, Derek. But it's just for all kinds of brands. If you are not limited. Or not super limited in budget. Yeah. Up Florence creator. I feel great. If you're on a budget side and you don't have a lot of a budget for fancy platforms yet. Trend Hero maybe MailChimp is a lot cheaper than HubSpot.

Dustin: 36:26

Yeah. Great suggestions there. I'm not familiar with creator IQ, but I'm going to have to be, I'm a big, huge fan of upfluence myself and inflection actually took. And built a, an internal tool utilizing their open source. So inflection has now the capability for every brand that we work with on the platform to, to utilize that system. And it looks absolutely beautiful. And then Of course. What was that?

Amina: 36:55

Yeah, I just remember it because I had I had a wonderful demo done by inflection for me and they showed me their platform. And now they have this feature where you can also discover new influencers. And it's so detailed, you have so many filters and I am, I'm obsessed with those kinds of filters and because it narrows down your search and it makes your life. Easier. So yeah that's actually a great option for for the brands, for example, in the middle and even budget friendly. So the collection is definitely a great option.

Dustin: 37:30

I'm going to have to give you a demo of AFI stash as well. That's a more budget friendly, that's my SAS product, but we can help find influence and target them and find who's ranking. Come check that out. All right. As we wrap up, how do we connect with you?

Amina: 37:45

You can connect with me well, my website, our agency, we have a little shy website, but you can definitely reach out to me through the form on my website, you can find me on Instagram and just send me a DM there, it's getjiva underscore Amina, and yeah, it's I'll see you soon. Bye. It's that Instagram profile that I told you guys about. It's between professional and personal, but so you can definitely reach out to me and we can connect there and yeah, it would be, I would be happy to to chat with anybody who needs my help.

Dustin: 38:18

Awesome. Well, it has been a pleasure. Thank you so much for helping influencer marketing and the trends out there today and appreciate your time. Thanks for being here, Amina.

Amina: 38:28

Thank you so much for your time. It was such a pleasure talking to you. And yeah, like I mentioned at the beginning, it's my first time doing something like this and you made it super easy for me. Thank you so much.

Dustin: 38:39

It's a conversation. That's all this industry is. I'm so glad you could join me. All right, folks, keep on recruiting and we'll see you out there. Take care.

Amina: 38:48

Bye everybody.