Is the LLM framework the future of affiliate marketing—or are most brands still stuck in outdated SEO strategies? In this episode of Affiliate Nerd Out, I sit down with product strategist Will Gallahue, who breaks down how the LLM framework is reshaping the way brands and affiliates show up in AI-driven search results.

Will shares what he’s learned as the product lead at RankBee, a tool designed to help brands understand how large language models like ChatGPT interpret their online presence. We explore how the LLM framework prioritizes attributes over keywords, and why smart affiliates can now outrank global brands just by structuring their content more strategically.

We also discuss how brands can use affiliate partnerships to correct perceived weaknesses, how content creators can be cited directly by LLMs, and why understanding the LLM framework is becoming essential for anyone in the affiliate space.

What You’ll Learn in This Episode:
1/ What the LLM framework is and how it differs from traditional SEO
2/ How LLMs like ChatGPT evaluate brands using attributes, not keywords
3/ Why small content creators can win big with the right LLM framework strategy
4/ How brands can turn weaknesses into strengths through affiliate content
5/ The specific review structure LLMs look for when citing sources

Find Will:   / williamgallahue 
Website: https://rankbee.ai/

💌Thank you to our sponsor Moonpull: https://dustinhowes.com/moonpull

If you’re not optimizing for the LLM framework yet, you’re already behind. Tune in to learn how to get ahead before everyone else catches on.

Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style.  Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com