Join me for an insightful episode of Affiliate Nerd Out as I sit down with Sarah Adam, Influencer Marketing Manager at Wix, to explore the evolving world of B2B influencer marketing. From her unexpected start in the field to leading campaigns that reshape brand perception, Sarah shares her journey and expertise in building authentic connections with creators.

We also cover:

1. The power of LinkedIn for B2B influencer marketing and how Sarah grew her following to 30K+ by sharing authentic, value-driven content.
2. Why Wix prioritizes brand awareness over conversions in influencer campaigns—and how they measure success.
3. The rise of AI in influencer marketing: opportunities, challenges, and the future of authenticity.
4. Tips for securing budgets, finding the right creators, and building long-term partnerships.

Chapter Timestamps:

 0:02:00 - From B2C to B2B: Wix’s Influencer Marketing Evolution
 0:07:45 - LinkedIn Growth: Sarah’s Strategy for Authentic Engagement
 0:14:00 - The Challenges of Finding Authentic B2B Creators
 0:22:30 - Budgeting for Influencer Campaigns: Tips for Marketers
 0:31:00 - The Future of B2B Influencer Marketing: AI and Beyond

Like, subscribe, and share your thoughts on the future of influencer marketing in the comments!

#AffiliateMarketing #InfluencerMarketing #B2BMarketing #LinkedInGrowth #AI #DigitalMarketing

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