Headline: "We want a viral campaign. Also, we have $0 for the budget." 🤡

We’ve all heard it. The CEO dreams of 50 high-quality partners and millions of organic views, all on a performance-only model with zero upfront investment.

In my latest chat with Christen Evans (she/her) , we broke down the hilarity and the headache of managing unrealistic brand expectations in affiliate marketing.

From the "split-screen" tech glitches in Chrome to why you should NEVER turn down a $2,000 vibration plate (even if it just sits in the corner), we covered the real-world grind of being an affiliate manager.

Key takeaways from the full post:

1/ Why "Product Seeding" is your secret weapon for authentic pitches.
2/ How to explain to brands that "viral" isn't a menu item you can just order.
3/ Why managing a new program is exactly like potty training a puppy (accidents will happen!).

If we can’t laugh at the absurdity of our daily spreadsheets, we’re doing it wrong.

Read the full breakdown and see my upcoming webinar schedule here: https://lnkd.in/gSqMFqjd

#AffiliateMarketing #MarketingHumor #Partnerships #DigitalMarketing #DustinHowes

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For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com