Dustin Howes hosts Affiliate Nerd Out with guest Brook Schaaf of FMTC to explain why an affiliate coupon API matters for publishers and what opportunity cost sites face without it. Brook describes FMTC, founded in 2007, as a coupon and deal feed (plus product feeds and merchant services like Affistash) that powers many large coupon and rewards sites by ingesting offers from 20+ networks and thousands of merchants, then testing, normalizing, and distributing clean, structured data.

They compare FMTC to raw network feeds and scraped coupon sources, noting common issues like broken links, incorrect fields, time zone errors, expired or invented codes, and the resulting poor user experience and lost clicks. The episode highlights faster integration, centralized deal management, validated offers available via API/UI in multiple formats, and how clean deal data can improve conversions and support business development.

00:00 Coupon API Opportunity Cost
00:20 Show Intro And Guest
01:21 What FMTC Does
02:14 Coupon API Explained
03:11 Why Data Quality Matters
04:56 Conversion And Shopper Behavior
06:06 FMTC Setup Walkthrough
08:59 Integration Speed And Use Cases
10:34 Future Of Coupon APIs
11:34 Final Takeaways And Outro

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