Are you still manually hunting for partners like it's 2010? If you aren't using artificial intelligence to handle the heavy lifting, you aren't just working too hard; you're actively falling behind. In this episode of Affiliate Nerd Out, I'm sitting down with a true legend in the performance marketing world, Matt Frary. He's built and exited six companies, and now, he's officially my new boss.

We're pulling back the curtain on Alfie, our new recruitment super tool that's designed to give affiliate managers their lives back. We're talking about saving ten hours of grunt work every single week. Imagine what you could do with an extra ten hours. You could spend more time with your family, focus on high-level strategy, or finally stop staring at spreadsheets until your eyes bleed.

Matt breaks down how we're using Claude and autonomous agents to index everything in our universe (emails, Slack, Google Drive) to make recruitment smarter and faster. If you're wondering how to recruit affiliates without losing your mind, this is the blueprint. We aren't looking to replace the human element because robots talking to robots isn't how business happens. Instead, we're building an assistant that handles the data analysis and outreach so you can focus on the real human connections that actually drive revenue.

We also get into some personal wins, including Matt's son choosing Baylor and a wild last-minute trip to the Final Four. Whether you're a director of marketing or a solo affiliate manager, you can't sleep on these tools. Check out what we're building over at https://www.xpflow.app/ and see how we're changing the game for operators.

00:00 AI Or Get Left Behind
00:33 Meet Matt Frary
01:57 Alfie And The Acquisition
03:33 Building For Family Time
05:50 Final Four Weekend
08:13 Matt's Entrepreneur Journey
09:58 Autonomous Agents In Practice
13:16 Upskilling With Notion AI
14:22 Wrap Up And Goodbye

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Want to recruit more affiliates? Get started at https://affistash.com

Connect with me on LinkedIn at https://www.linkedin.com/in/dustinhowes

#AffiliateMarketing #AIinMarketing #DigitalMarketing #AffiliateNerdOut #MarketingStrategy #AItools #ChatGPT #NotionAI #AIAutomation #WorkSmarter #TechInMarketing #alfie

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