Rakuten Optimism Review + What We Learned (and Didn’t) About the Rakuten Impact Strategic Alliance

Dustin Howes and Amanda Karr recap their experience at Rakuten Optimism, highlighting the event’s strong networking, centralized venue, smooth meeting scheduling, great hospitality, and standout social events like the 1920s party and pickleball tournament. They also discuss frustrations around the Rakuten–Impact Strategic Alliance, including vague keynote messaging, conflicting transition timelines, and agencies being excluded from the brand-only meeting, while sharing insights on what the changes could mean for the affiliate industry.

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