In this episode of Affiliate Nerd Out (AM to C-Suite Edition), host Dustin Howes welcomes Michael Cole, CMO of Everflow, to discuss how affiliate marketers can grow from affiliate manager to executive leadership.

Michael shares how he got started in affiliate marketing, why many affiliate managers hit a career plateau, and how skills like partner relationship management, fraud prevention, and strategic communication translate into leadership roles. He also explains why affiliate marketing is more than a single channel and how to report results in terms of revenue, pipeline, and business growth.

Whether you're an affiliate manager, partner marketer, or performance marketer, this episode offers practical insights to help you grow your career.

00:00 Affiliate to CMO Mindset
00:39 Welcome to Nerditorium
01:05 Meet Michael Cole
01:31 Accidental Affiliate Start
02:31 Mentors and Relationships
03:14 Breaking the Plateau
04:38 Fraud and Deescalation
06:16 Affiliate Beyond a Channel
07:18 From AM to C Suite
08:56 Learning All Disciplines
10:11 Speaking Executive Metrics
11:15 Career Regrets and Lessons
12:10 CMO by 2030 Playbook
13:10 Closing and Signoff

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