Someone sees your ad on Meta. They Google your brand. They find a Reddit post from Joey323 saying your brand sucks.

That's your entire paid spend strategy gone.

Ewen Finser, CEO of ScaleVisible, calls this the villain archetype. And it's more common than most brands want to admit.

On this episode of Affiliate Nerd Out, Ewen joins me in to break down how brands can win in the age of AI search, Reddit, and ChatGPT.

One of his clients has 2% market share against QuickBooks. They now have 50% parity in AI search. It's becoming one of their top customer acquisition channels.

The play? Reddit, YouTube, and tier-two media. Three legs. Build clusters. Build consensus. Get AI to say nice things about you across multiple surfaces.

For brands still coasting on old KPIs, watch out. It's death by a thousand paper cuts. You may not even know it's happening yet.

If you're running an affiliate program or managing a brand's online presence, this one is worth your time. 

Watch the full episode and let me know where your brand falls: ghost, villain, challenger, or defender?

#AffiliateMarketing #AISearch  #RedditMarketing  #B2BMarketing  #DigitalMarketing  #ScaleVisible

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