One partner sent 200,000 clicks in a month and got credit for one sale. 

The orders were real. The customers were real. The payments cleared. The only thing wrong was whose name was on the commission. 

James Nardell, founder of Affiliate Manager Experts and in affiliate marketing since 2002, joins me in the Nerdatorium to break down attribution theft. It’s a type of affiliate fraud that passes every check your program runs and still shrinks your program while the reporting looks healthy. 

In this episode, we get into: 

1. Why your best converter might be your least valuable partner
2. The red flags hiding in a report most programs never open
3. How to investigate without accusing the wrong affiliate
4. The one test that settles it and how to get your boss to approve it
5. The number your CFO will reach for and why it’s the wrong one
6. How James uses Claude to run his screen in about 20 minutes

If you manage an affiliate program, listen to this one before your next Monday report.
 
📄 Get James’s full 40-page paper on attribution theft, including the exact prompt he uses: dustinhowes.com/james
 
🎙️ Subscribe to Affiliate Nerd Out for more on affiliate program growth.
 
Keep on recruiting.
 

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com