Dustin Howes and Christen Evans discuss the hidden costs of siloed marketing teams and the messy reality of affiliate management in this episode of Real Talk Friday. They explain why separating your influencer and affiliate divisions limits gro...

Most brands make decisions about influencer marketing based on vibes and gut feelings; however, that approach usually leads to wasted budgets and messy data.I recently spoke with Tamm...

Stop wasting your budget on affiliate programs that sit untouched. Discover how a deep-dive audit can turn a stagnant channel into a massive revenue driver. This week, we're talking about the raw reality of managing big brands and why your best...

Many affiliate programs fail because they treat partners like a list of names rather than a human community. Most brands chase big influencers with massive fees, but they often ignore the organic fans already talking about them. Real growth in ...

Most B2B companies fall into the trap of hiring creators based on follower counts alone. A person might have 100,000 subscribers, but if those people aren't your ideal customers, you're just throwing money at a megaphone. The real challenge is ...